Marketing Specialist (Content)

We are looking for a content marketing specialist who will take over content creation across social media, YouTube, and our website. You will be responsible for the full content cycle: from planning and creation to analyzing results and adjusting the approach.

This role suits someone who wants to influence how marketing is built, not only execute tasks. You will work closely with the marketing lead and internal experts, suggest ideas, test them, and see how your decisions affect results. Most of the content is in English and focuses on B2B topics: Atlassian solutions, AI, and business processes.

• English at Upper-Intermediate level or higher, as it is the main language of the content you will create.
• At least 2 years of experience in content marketing or SMM, with a portfolio or cases.
• Solid understanding of marketing fundamentals: target audience, positioning, marketing funnel, content strategy.
• Ability to plan content based on business goals, not only to execute tasks.
• Ability to write clear, well-structured texts, including long-form.
• Experience creating video content for social media or YouTube.
• Hands-on experience with social media analytics and the ability to turn data into decisions.
• Use of AI tools in your work, or willingness to learn them.
• Critical thinking: checking information, evaluating results, and backing up decisions with arguments.
• Proactivity: you suggest ideas rather than wait for a detailed brief.
• Readiness to work in an environment where processes are still being built and priorities may shift.

• Create content for Instagram, LinkedIn, and Facebook: posts, carousels, stories.
• Produce short and long videos for YouTube: ideas, scripts, [filming/editing — to be specified].
• Write articles for the website, taking SEO requirements into account.
• Adapt content across formats and platforms, for example turning an article into a series of posts or a short video.
• Work with internal experts to gather input for content on Atlassian solutions, AI, and business processes.
• Track content performance in social media and website analytics, prepare regular reports, and adjust the approach based on results.
• Suggest and test new formats, topics, and channels.
• Monitor trends and competitors’ content in our niche.
• Contribute to other marketing activities as needed.

• Experience in B2B or IT marketing.
• Familiarity with Atlassian products (Jira, Confluence) or other work management tools.
• SEO copywriting experience and knowledge of SEO tools.
• Experience with Google Analytics 4 or similar tools.
• Basic design skills (Canva) for quick visual tasks.

What we offer

• Remote work.
• The opportunity to influence how the company’s marketing is built and to see the results of your work.
• Room to develop your skills, including working with AI.
• A team where ideas and decisions are discussed openly.
• A manager who is supportive, open to dialogue, and makes sure the team can work comfortably and grow