Marketing Specialist (UK & France)

As the UKI & France Web & SEO Specialist for the Digital Experience Team at Infor, you will serve as the regional authority for website management, search engine optimization (SEO), and localized digital content across UKI & France markets. This is a highly hands-on, individual contributor role with day-to-day responsibility for ensuring regional websites are optimized for discoverability, relevance, and performance across diverse search ecosystems including Google and Bing.

In this role, you will lead keyword research, SEO strategy execution, website and competitive content gap analyses, and the localization of UKI & French content to ensure it is fully optimized for regional audiences and search visibility, accounting for the linguistic, cultural, and search-engine nuances unique to UKI & France markets. You will also identify, source, and develop new content opportunities that improve organic performance and user engagement.

Working closely with regional stakeholders and the Barcelona-based creative team, you will coordinate ongoing website updates, localization reviews, content publishing, and performance reporting, while continuously identifying opportunities to enhance SEO effectiveness and overall website experience across UKI & France markets.

• Serve as the day-to-day web and SEO specialist for UKI & France markets, acting as the regional subject-matter expert for website optimization and organic search performance across multiple search engines (Google, Bing).

• Lead keyword research and search demand analysis to inform content strategy, on-page optimization, and localization priorities across UKI & France markets — recognizing that search behavior and query patterns differ significantly across languages and platforms.

• Conduct website audits and competitive content gap analyses to identify opportunities to improve organic visibility, engagement, and conversion performance.

• Localize global web content for UKI & France audiences, ensuring language, messaging, structure, cultural relevance, and SEO best practices are fully adapted for regional markets.

• Source, brief, or develop new regional content (pages, landing experiences, and supporting assets) to address SEO gaps and improve organic performance.

• Coordinate closely with regional marketing stakeholders across multiple time zones to prioritize updates, manage requests, and align website initiatives with regional business goals.

• Partner with the Barcelona-based creative team to manage content updates, localization workflows, QA reviews, and publishing timelines.

• Ensure all website updates follow SEO best practices, accessibility standards, and brand guidelines.

• Monitor and report on SEO and website performance across multiple markets and search engines, providing regular insights, recommendations, and optimization opportunities to stakeholders.

• Continuously identify opportunities to improve site structure, internal linking, content quality, and user experience to drive sustained organic growth.

• Native English

• Bachelor's degree in Marketing, Digital Marketing, Communications, or a related field.

• 3+ years of proven experience in a hands-on web management and SEO role, ideally supporting multiple regional or international markets.

• Strong understanding of SEO/GEO fundamentals, including keyword research, on-page optimization, technical SEO concepts, and content strategy.

• Experience managing website content updates and localization in collaboration with creative, content, and regional teams.

• Comfortable working in a fast-paced, highly collaborative, cross-functional environment spanning multiple time zones.

• Detail-oriented, proactive, and highly organized, with the ability to manage multiple workstreams simultaneously.

• Fluency in French (written and verbal)

• Experience working with global or enterprise-scale websites and content management systems (Sitecore, WordPress, Drupal, or similar CMS).

• Familiarity with SEO and analytics tools (e.g., Google Search Console, GA4, Ahrefs, SEMrush, enterprise SEO platforms).

• Experience collaborating with distributed or nearshore creative teams across time zones.

• Cultural fluency and experience navigating the diverse business and consumer landscapes across UKI & France markets.