Marketing Strategist

At Güd Marketing, that’s the work we choose – marketing for the greater good. For nearly 50 years we’ve partnered with mission-driven organizations in education, health, housing, environmental sustainability and community services. We pair the science of why people act with the stories that inspire them to, creating marketing that moves people.

The role
As a Marketing Strategist, you’ll keep asking “why” until you reach a real insight. One month you might dig into what keeps a student from claiming a scholarship. The next, it could be why a parent tunes out a health message, or what helps neighbors recycle more and better. You’ll come out with a clear view of what will change behavior. Then you’ll work alongside our creative, media, digital, PR and implementation specialists to turn that insight into campaigns, outreach and partnerships that make a measurable difference for people and communities.

· Guide research to understand each client’s mission, goals, the systems they work within and the people they need to reach.

· Learn new subject areas quickly, from education to public health, with real curiosity about what keeps people from taking action.

· Build audience profiles and journey maps based on motivations, barriers and moments of influence, not just demographics.

· Turn research and data into clear insights and message strategies that build awareness, shift perceptions and motivate change.

· Use behavior change principles to find the actions that matter most and the strategies most likely to drive them.

· Write focused, inspiring campaign and creative briefs that give teams a clear target and room to break new ground.

· Work with specialists across disciplines to build integrated communications plans and find partnership and community outreach opportunities that extend reach and build trust.

· Review the work constructively at every stage. Ensure campaign ideas align with the strategy and target audiences.

· Serve as a trusted partner to your team and a trusted advisor to clients. Present strategy with clarity and confidence and help them see new possibilities.

· Set success metrics at the start, linking campaign performance to real-world outcomes: behaviors changed, people reached and communities strengthened.

· Work collaboratively with the Implementation team to understand campaign analytics to inform and improve campaign development and deployment.

· 5+ years in marketing strategy, account planning, research or integrated communications at an agency, nonprofit, public-sector or in-house team.

· A track record of turning research into insights that shaped successful work.

· Comfort with research methods and data, such as surveys, interviews, focus groups, audience and media tools, and analytics.

· Working knowledge of creative, media, digital and PR, and how to bring them together.

· Excellent writing and presentation skills, and a talent for making complex ideas simple.

· Ability to manage several projects at once and adapt as priorities shift.

· A bachelor’s degree in marketing, communications, journalism or a related field, or equivalent experience.

Bonus points for: social marketing, public health, education, housing, environmental or government communications experience; familiarity with behavioral science frameworks.

· Curious by nature. You love learning a new subject and don’t stop at the first answer.

· A synthesizer. You see patterns others miss and make them simple and compelling.

· A problem solver. You’re comfortable with the unknown. When a challenge is complex or the path isn’t clear, you help the team break it down, ask the right questions and find a way forward.

· Creative and critical. You can dream big in a brainstorm and ask the hard question in a review, and you know when each is needed.

· A true collaborator. You believe the best ideas come from a room of specialists, and you make everyone’s thinking sharper.

· Driven by impact. You care less about awards and more about whether the work helped move people and strengthen communities.

· Hybrid work schedule

· Up to 144 hours of PTO during the first year

· 9 paid holidays

· Professional development fund ($1,000/year)

· 401(k) matching

· Medical and vision insurance (100% coverage for employees, with options for dependent coverage)

· Company-funded employee dental insurance

· Generous profit sharing

· Flexible spending accounts (FSA)

About Güd Marketing
It’s pronounced good, because that’s what we do. Founded in 1978, Güd Marketing is a social-impact agency based in Mid-Michigan, serving the Midwest and beyond. Our team is curious, driven and caring. We celebrate differences, do the right thing and bring a can-do attitude to work that matters. We combine research, data-driven insights and creative ingenuity to go beyond traditional metrics. The result is marketing that changes behaviors and lives, and helps build strong, safe, healthy and welcoming communities. Learn more at www.GudMarketing.com.

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