Marketing Team Leader

Develop and execute comprehensive marketing strategies aligned with company objectives. Manage brand positioning and maintain a consistent corporate identity. Plan and run digital marketing campaigns across social media, Google Ads, and email marketing channels. Generate qualified leads and support sales team targets. Oversee content creation including social media posts, videos, designs, and case studies. Analyze campaign performance and optimize ROI through data-driven decisions. Manage and coordinate with external agencies, designers, and content creators. Conduct market research and competitor analysis to identify trends and opportunities. Support product launches, promotional campaigns, and marketing events. Prepare regular marketing reports and performance insights. Monitor marketing budgets and campaign spending. Collaborate with sales and product teams to align marketing activities with business goals. Bachelor’s degree in Marketing, Business Administration, or a related field. 3–5 years of experience in marketing, preferably in fintech, POS, or technology companies. Strong knowledge of digital marketing tools and platforms. Experience in branding, campaign management, and lead generation. Good understanding of social media management and paid advertising strategies. Analytical mindset with strong performance tracking and reporting skills. Excellent communication, presentation, and leadership skills. Ability to manage multiple projects and work under pressure. Familiarity with tools such as Meta Ads, Google Ads, and CRM systems. Experience in B2B marketing and customer acquisition is a plus. Strong organizational and time management skills. Creative thinking with attention to market trends and customer behavior. Ability to meet deadlines and handle fast-paced work environments.