- Salary
- $112.5K–$125K
- Hiring from
- United States
- Work type
- Hybrid
- Posted
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Overview
AARP Services, Inc., founded in 1999, is a wholly-owned taxable subsidiary of AARP. AARP Services manages the provider relationships for and performs quality control oversight of the wide range of products and services that carry the AARP name and are made available by independent providers as benefits to AARP’s millions of members. The provider offers currently span health products, financial products, travel and leisure products, and life event services. Specific products include Medicare supplemental insurance; credit cards, auto and home, mobile home and motorcycle insurance, life insurance and annuities; member discounts on rental cars, cruises, vacation packages and lodging; special offers on technology and gifts; pharmacy services and legal services. AARP Services also engages in new product development activities for AARP and provides certain consulting services to outside companies.
Responsibilities
- Designs and implements communications and outreach strategies tailored for target audiences, digital channels, and strategic objectives that inform, educate, and influence both internal and external audiences.
- Manages the organization's digital properties. Supports and manages the overall strategic direction of organizational digital platforms. Optimizes online channels against key performance indicators and makes data-informed decisions.
- Oversees content creation for various digital platforms. Leads efforts to identify and document strategies for campaigns, working with multiple business units. Provides analyses and recommendations on digital strategies that align with organizational initiatives and goals. Identify appropriate channels. Designs campaigns to meet specific and varied business unit objectives. Tracks performance and implements necessary changes.
- Works with internal and external teams to develop and execute digital marketing strategies that increase organizational brand equity and build affinity and engagement among programs. Builds and manages strategic partnerships across the enterprise to enhance business unit effectiveness on digital and social channels.
- Tracks and measure results and KPIs and adjusts tactics, accordingly. Keeps abreast of the latest digital trends and best practices to inform digital marketing strategies, as well as to aid internal knowledge sharing.
- Provides exceptional client service by developing timelines to meet project commitments and ensuring deliverables from across the organization and external partners are on time.
- Develops and maintains relationships with internal clients, ensuring a solid understanding of their objectives, developing plans to achieve them across channels Identifies vendors best suited to advance organizational goals and proactively manage vendor relationships to ensure successful completion of projects, obligations, and expectations.
- Identifies vendors bests suited to advance organizational goals and proactively manage vendor relationships to ensure successful completion of projects, obligations, and expectations.
Qualifications
- Bachelor's degree in Marketing, Business, Information Systems, Analytics, Computer Science, Digital Product, Technology, or a related field plus 6+ years of experience in marketing operations, marketing technology, CRM, digital analytics, or data operations, ideally supporting loyalty, e-commerce, travel, or hospitality programs.
Hands-on experience implementing and troubleshooting web analytics and tagging, such as Adobe Analytics, Adobe Launch, or Google Tag Manager. This includes data layers, eVars/props or custom dimensions, event and conversion tracking, and campaign tracking code and UTM taxonomy. Proven experience building and managing system integrations and data transfers using APIs, SFTP, flat-file feeds (CSV), and webhooks. Working knowledge of event streaming (such as Kafka) is strongly preferred.
Hands-on experience with CRM and marketing automation platforms such as Salesforce Marketing Cloud, Adobe Campaign, or similar. This includes audience and segment builds, data extensions, journey automation, and email deliverability basics, such as authentication, bounces, and suppression.
Experience activating first-party audiences in paid media platforms such as Meta and Google, including hashed identifier matching, match-rate troubleshooting, and server-side or API-based conversion tracking.
Demonstrated ability to troubleshoot attribution and data integrity problems across multiple systems. This includes tracing a record or conversion end to end, finding the point of failure (tags, links, forms, feeds, or integrations), and reconciling discrepancies between systems.
Working proficiency in SQL and in spreadsheets or scripting for data validation, de-duplication, and reconciliation. Experience building dashboards in Tableau, Power BI, or similar.
Ability to translate marketing and loyalty needs into technical requirements, data mappings, integration specifications, QA test plans, and acceptance criteria, and to work directly with engineering, IT, analytics, agency, and partner technical teams.
Preferred:
Experience in travel, hospitality, OTA, cruise, airline, tourism, e-commerce, or marketplace environments, with experience launching or operating loyalty, membership, CRM, customer engagement, or personalization programs and working across digital platforms, partner integrations, booking flows, customer journeys, analytics, marketing automation, and operational dependencies; familiarity with loyalty economics, customer lifetime value, rewards and redemption behavior, forecasting, business cases, and developing launch checklists, testing plans, acceptance criteria, process documentation, operating playbooks, or digital quality controls.
AARP will not sponsor an employment visa for this position.
Additional Requirements
- Regular and reliable job attendance
- Effective verbal and written communication skills
- Exhibit respect and understanding of others to maintain professional relationships
- Independent judgement in evaluation options to make sound decisions
- In office/open office environment with the ability to work effectively surrounded by moderate noise
Hybrid Work Environment
AARP observes Mondays and Fridays as remote workdays, except for essential functions. Remote work can only be done within the United States and its territories.
Compensation and Benefits
AARP offers a competitive compensation and benefits package including a 401(k); 100% company-funded pension plan; health, dental, and vision plans; life insurance; paid time off to include company and individual holidays, vacation, sick, caregiving, and parental leave; performance-based and peer-based recognition and tuition reimbursement.
Equal Employment Opportunity
AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.
