Marketing Technology & Growth Specialist

Location: Kuala Lumpur

Experience: 2–5 years

Employment: Full-time

Department: Marketing & Growth

Salary Range: RM5,500 -RM 8,500

About Swipey

Swipey is SEA's first CFO in a box built for digital-first SMEs. We simplify and automate finance operations through reimagined corporate cards, digital accounts payable and banking solutions — empowering business owners to close their books 12x faster and save up to $25,000 annually by removing waste.

Role Overview

You'll own the technical marketing layer across the customer funnel — from how we reach a business, through how we activate them, to how we keep them using Swipey.

You'll work primarily in HubSpot, GA4, GTM and our advertising platforms, and use automation tools such as n8n where HubSpot can't reach.

Your job is to make the funnel measurable, connect marketing activity to actual customer behaviour, and build the systems that allow us to act on what the data tells us.

You'll start at the top of the funnel and progressively move deeper into activation and retention.

What You'll Do

Acquisition — where you'll start

• Own the mechanics of paid acquisition across Meta, Google and LinkedIn, including account structure, bidding, budgets, targeting, negative keywords and exclusions.
• Translate our ICP into targeting that works in-platform — audiences, lookalikes, role and firmographic targeting, retargeting pools and suppression lists.
• Build and test landing pages in HubSpot CMS, including structured A/B tests with clear hypotheses and success measures.
• Own marketing conversion tracking end to end across GA4, GTM, pixels, UTMs and campaign event tracking.
• Work with our creative team on campaign execution, while owning how campaigns are distributed, measured and optimised.
• Continuously improve how paid spend moves toward ICP-fit businesses rather than simply generating more leads.

Activation and retention — where you'll move

• Build behaviour-triggered workflows so customer actions in Swipey determine what they hear from us next.
• Connect product events to HubSpot and automation tools so actions such as signup, verification, card activation, first transaction or inactivity can trigger the right email, WhatsApp, push notification or internal workflow.
• Execute lifecycle email journeys across onboarding, activation, adoption, reactivation and retention, working with our creative team on messaging and content.
• Build the marketing automation and trigger logic behind adoption prompts and customer journeys.
• Work with Product and Engineering where product events or application changes are required to enable those journeys.
• Build health, inactivity and churn signals into automation so we can act before an account becomes dormant.

The stack

• Own the marketing side of our HubSpot architecture, including properties, lifecycle stages, lists, workflows, lead scoring and routing.
• Identify the early signals that indicate an ICP-fit signup and build those signals into lead scoring so Sales and Customer Success know who matters from day one.
• Close the loop back to advertising platforms by feeding downstream activation events back into campaign optimisation, so paid media learns from businesses that transact, not just businesses that sign up.
• Build automations using HubSpot first, then n8n/Zapier, APIs or lightweight code where needed.
• Build and maintain the reporting layer so Marketing, Sales and Customer Success can answer common funnel questions without relying on manual analysis.
• Use AI aggressively to analyse data, build automations, troubleshoot, prototype and ship work that would previously have required additional technical support.

What You Bring

Core requirements

• 2–5 years of hands-on experience in performance marketing, growth, marketing operations or marketing technology.
• You've personally built and configured marketing systems rather than only briefing agencies or vendors.
• You've set up or substantially rebuilt GA4 and GTM. We'll ask you to walk us through what you implemented and why.
• Hands-on experience with HubSpot or another serious marketing automation platform, including workflows, properties, lists or lifecycle automation.
• Hands-on experience running Google Ads or Meta Ads directly inside the platform.
• You understand conversion tracking, attribution hygiene and why poor event or UTM discipline creates bad decisions later.
• You're comfortable building things using no-code, low-code, AI-assisted development or lightweight code.
• You can take a business question, investigate the data and reach an answer without waiting for someone else to prepare a report.

Strongly preferred

• HubSpot administration, lead scoring and routing
• SQL or experience with BI tools such as Metabase, Looker
• n8n, Zapier or similar automation tools
• HTML and CSS sufficient to troubleshoot or modify landing pages
• Lifecycle or behavioural marketing automation
• Offline or downstream conversion tracking
• Experience working with product event data
• Startup or scale-up experience

Bonus

• B2B SaaS or fintech
• Malaysian SME paid media
• Product analytics tools such as Mixpanel
• API or webhook experience

You'll Thrive If You

• Would rather understand and improve the system behind a campaign than simply launch one and watch the ROAS.
• Care more about who clicked than how many clicked.
• Get genuinely interested by a three-to-six-week conversion window rather than put off by it.
• Would rather investigate why a number moved than simply report that it moved.
• Are comfortable saying, "I don't know," and equally comfortable following it with, "I'll figure it out."
• Like connecting tools, data and customer behaviour into systems that actually work.
• Want to learn from Product, Data and Engineering as much as from Marketing.
• Prefer building something reusable over solving the same problem manually every week.

Why Join Swipey?

• Join a fast-growing fintech with more than 3,000 digital-first businesses onboarded in under three years.
• Own the technical marketing layer outright — no agency, no queue and no committee.
• Work directly across acquisition, customer behaviour, automation and data.
• Competitive salary + stock options.
• Flexible working across remote and in-office.
• Medical coverage, team retreats and AI learning tools at your fingertips.