Master Thesis – Customer Segmentation & Value Proposition (f/m/d)

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The opportunity

Are you interested in combining academic research with real-world business impact? Would you like to work on a strategic topic with direct business impact and apply academic research to real customer and market challenges? You would gain exposure to Product Management, Sales, Marketing, and Service and contribute to real business decisions. Join our Product Management & Marketing team and develop a customer segmentation framework to enable more targeted service offerings and commercial growth. The duration is 6 months.

How you'll make an impact

• Develop a behavior- and needs-based customer segmentation framework
• Analyze customer, market, and installed base data to identify key profiles and needs
• Combine academic research with stakeholder interviews and business insights
• Develop differentiated value propositions for identified customer segments
• Translate insights into recommendations for Product Management, Sales, Marketing, and Pricing
• Present findings and recommendations to senior management

Your bachground

• Currently enrolled in a master’s program in management, technology, economics, engineering, marketing, or related field
• Strong analytical and problem-solving skills
• Interest in customer segmentation, product management, and commercial strategy
• Comfortable working with data and conducting stakeholder interviews
• Proactive, structured, and collaborative
• Excellent English; German is a plus

More about us

We are a technology-driven company with a strong focus on innovation, continuous improvement, and sustainable manufacturing. We offer flexible working conditions, dedicated mentorship, and a supportive, inclusive environment where you can grow personally and professionally – empowering you to thrive while balancing life and work.

Accessibility and reasonable accommodation

Qualified individuals with a disability may request a reasonable accommodation if you are unable or limited in your ability to use or access the Hitachi Energy career site as a result of your disability. You may request reasonable accommodations by completing a general inquiry form on our website. Please include your contact information and specific details about your required accommodation to support you during the job application process.

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Use of Al and automated tools in recruitment

As part of our recruitment process, Hitachi Energy uses digital and automated tools, including Al-supported solutions, to assist with activities such as application screening, job matching, and interview scheduling. These tools are designed to support our recruiters and do not replace human decision-making. Candidate data is processed in accordance with applicable data protection and employment laws as well as Hitachi's Global Data Privacy Notice.

Background Screening and Security Checks

As part of the hiring process, Hitachi Energy conducts pre-employment background checks that may include verification of employment history, education, criminal records, and other relevant information, in accordance with applicable laws.

For certain roles—particularly those involving access to sensitive information, financial responsibilities, client data, regulated environments, or security-sensitive functions—additional or more comprehensive background or security screenings may be required. These may include, but are not limited to, enhanced criminal history checks, credit history reviews (where legally permissible), sanctions screening, or other due diligence measures aligned with the responsibilities of the position.

The scope and depth of any background or security review will be determined based on the nature of the role and business necessity, and will always be conducted in compliance with applicable federal, state, and local laws. Candidates will be notified and, where required, asked to provide consent prior to the initiation of any such checks.

About Us

Hitachi brings together the world’s greatest minds to help breathe life into new possibilities – and drive innovation for a better future. That’s why we look for individuals who share our pioneering spirit, have imaginative ideas and are fearless when it comes to tackling the world’s biggest challenges.