Media Buyer

Location: Remote · Type: Full-time

About the role

We’re looking for a hands-on Media Buyer to scale UA for Gambling across Tier-1 GEOs (strong focus on CA/DE). You’ll plan, launch, and optimize campaigns—turning creative angles and data into profitable growth.

Responsibilities

• Plan and execute paid acquisition across Facebook (Meta) for Gambling (policy-compliant), covering iOS / PWA / Android flows.

• Build, test, and scale bundles: angles, creatives, pre-landers/landers, funnels.

• Optimize to performance goals (CPA/FTD, ROAS, CTR/CVR, payback) with structured A/B/MVT testing.

• Manage and pace $30k+ / month budgets with clear caps, rules, and daily P&L control.

• Set up and maintain tracking in Keitaro / Binom; ensure clean attribution and reporting.

• Analyze cohorts and GEO/channel performance; propose scale/kill decisions daily.

• Collaborate with Design (static/motion/UGC), CRM (retargeting), and Product/BI (dashboards & insights).

• Source and validate new traffic sources, placements, and whitelists; negotiate with reps.

Requirements

• 2+ years of media buying in the Gambling vertical, primarily Facebook (Meta).

• Proven launches for iOS / PWA / Android apps/flows.

• Recent wins (last 2–3 months) you can walk us through (goal → setup → results).

• Tier-1 experience is a must; Canada (CA) and Germany (DE) are a strong plus.

• Hands-on with Keitaro and/or Binom trackers.

• Comfortable managing $30k+/month with disciplined testing and daily optimization.

• Ability to find and generate new bundles (angles, creatives, flows) consistently.

• High ownership, reliability, and execution speed.

• Excellent communication skills (clear written & verbal English).

Nice to have

• Experience with allowlists, policy approvals, and responsible-gaming messaging for Tier-1.

• Familiarity with spy tools (e.g., Adplexity, Anstrex) and creative pipelines (UGC/motion).

• Basic GA4/Looker/Tableau or spreadsheet mastery for deeper analysis.

What we offer

• Remote-first setup with flexible hours.

• Direct access to decision-makers; fast feedback loops.

• Autonomy, quick testing cycles, and visible impact on revenue.

Hiring process

1. Recruiter intro

2. Technical interview (cases, metrics, policy)

3. Final

Apply: send your CV and a short note on your experience with Tier-1