Media Buyer - Financial & Investment Lead Generation

Pareto Publishing is a fast-growing email-marketing company with an engaged subscriber base of 8 million+, helping financial and investment brands reach the right audience at scale. To power our lead-acquisition engine, we're looking for an experienced Media Buyer to drive email lead generation across the finance and investment space — sourcing high-quality investor leads and scaling campaigns across every paid channel! :) This is a highly performance-oriented role with clear metrics tied to lead quality, volume, and acquisition cost — perfect for someone who lives and breathes the numbers. Key Responsibilities 🔑 Purchase and manage email lead-generation campaigns from publishers, newsletter operators, and lead providers. Identify, negotiate, and optimize direct media-buying opportunities across the finance and investment space. Build and scale campaigns across Google Ads, YouTube, Meta, LinkedIn, native platforms, and other paid channels — including retargeting to maximize conversions. Optimize relentlessly for CPL, CPA, lead quality, and ROI through audience, creative, and landing-page testing. Manage budgets, allocate spend by performance, and partner with sales and ops to keep lead quality on target. Requirements 📋 3+ years in media buying, performance marketing, or lead generation. Proven lead-gen results in financial services, investing, fintech, insurance, or related verticals. Hands-on experience with Google Ads, Meta, and YouTube, plus building and optimizing retargeting campaigns. Solid grasp of conversion tracking, attribution, pixels, and analytics platforms. Analytical, data-driven mindset with strong negotiation and relationship-management skills. Experience purchasing leads or negotiating direct media buys with publishers and list owners strongly preferred. Existing relationships with finance, investment, or business newsletter publishers highly desirable. Knowledge of compliance and advertising regulations within financial services is a plus. What to Expect 🚀 Competitive base salary plus a performance-based bonus structure tied to results. The chance to work with significant advertising budgets and real room to scale. A high degree of ownership and autonomy over your channels. A fast-growing business operating right at the heart of the financial and investment sector. Career-growth opportunities as the acquisition function expands. Our Recruitment Process 🔍 First, you'll fill out a short Google Form so we can learn about your background and goals. If there's a match, you'll have a video call with someone from our HR team to discuss your experience in more detail. Next, you'll meet with one of our senior leaders and complete a brief DISC assessment to help us understand your working style. Finally, we'll sit down together to review the full offer, including compensation, benefits, and day-to-day working arrangements! :)