Media Buyer – Meta & Google Ads

Media Buyer – Meta & Google Ads Full-Time / Part-Time | Remote | Pakistan About the Role HireGummy is hiring a Media Buyer for one of its clients, an Australian digital marketing and technology agency that helps businesses grow through digital marketing, web development, SEO, PPC, and other technology-driven solutions. We are looking for an experienced Media Buyer who can independently manage and optimise paid advertising campaigns across Meta Ads and Google Ads . The successful candidate will work on campaigns for the agency's own business as well as a range of clients across different industries. This role can be Part-Time or Full-Time , depending on the candidate's experience, availability, and preferred working arrangement. Key Responsibilities Plan, launch, manage, and optimise Meta Ads and Google Ads campaigns. Develop paid media strategies based on client/business goals, target audiences, and budgets. Conduct audience research, keyword research, competitor analysis, and campaign planning. Set up and manage campaigns across Facebook, Instagram, and Google . Monitor campaign performance, budgets, ROAS, CPL, CPA, CTR, conversions, and other key metrics. Continuously test and optimise ad creatives, copy, audiences, placements, bidding strategies, and landing pages. Identify opportunities to improve campaign performance and scale successful campaigns. Set up and monitor conversion tracking, pixels, events, and relevant analytics. Analyse campaign data and provide clear performance reports and recommendations. Work closely with internal teams, designers, marketers, and clients to ensure campaigns align with broader marketing objectives. Manage multiple campaigns and accounts while maintaining strong attention to detail. Stay up to date with changes across Meta and Google advertising platforms and paid media best practices. Requirements 2+ years of hands-on experience in paid media/media buying. Strong practical experience managing Meta Ads and Google Ads . Proven experience managing campaigns from setup through optimisation and reporting. Strong understanding of performance marketing, lead generation, conversions, and ROAS . Experience with campaign tracking, pixels, conversion events, and Google Analytics/GA4. Strong analytical and data-driven mindset. Ability to interpret campaign data and turn insights into actionable optimisation strategies. Experience managing multiple campaigns or client accounts is highly preferred. Strong communication skills and the ability to explain campaign performance clearly. Ability to work independently in a remote environment. Experience working with an agency or multiple clients is a plus. What We're Looking For We are looking for someone who is hands-on and performance-focused , rather than someone who only has theoretical knowledge of paid advertising. You should be comfortable taking ownership of campaigns, identifying what is and isn't working, making optimisation decisions, and continuously looking for ways to improve results. Experience working with multiple industries, lead-generation campaigns, service-based businesses, or agency clients will be highly valued. Engagement Part-Time or Full-Time Remote Candidates can be considered based on their preferred working arrangement and availability. Why Join? Work with an Australian digital marketing and technology agency. Exposure to multiple businesses, industries, and advertising campaigns. Opportunity to work across both Meta and Google Ads . Remote working environment. Opportunity to take ownership of performance marketing campaigns and contribute directly to client growth.