Media Buyer (Social Media Advertising)

Company: NOVAY AI

Location: Remote

Employment Type: Freelance / Part-time

About NOVAY AI

NOVAY AI is a Saudi-based technology company specializing in AI-powered business communication, customer engagement, and automation solutions.

Job Description

We are looking for a highly skilled and results-driven Media Buyer to plan, launch, manage, and optimize paid social media advertising campaigns.

The ideal candidate has extensive hands-on experience in Meta Ads, Facebook, Instagram, TikTok, and Click-to-WhatsApp advertising, with a strong ability to manage budgets efficiently and generate measurable business results.

Key Responsibilities

• Develop and execute paid advertising campaigns across Meta, Facebook, Instagram, and TikTok.
• Create and optimize lead generation, website conversion, and Click-to-WhatsApp campaigns.
• Plan advertising budgets and allocate spending based on campaign performance.
• Conduct audience research, segmentation, and targeting.
• Test different creatives, audiences, messages, and campaign strategies.
• Monitor campaign performance and optimize cost per lead and cost per acquisition.
• Implement and verify conversion tracking, pixels, UTM parameters, and related analytics.
• Collaborate with marketing and creative teams to develop effective advertisements.
• Analyze lead quality and coordinate with the sales team on conversion results.
• Produce weekly reports with clear performance metrics and optimization recommendations.

Requirements

• Minimum 3 years of hands-on media buying experience.
• Advanced knowledge of Meta Ads Manager and TikTok Ads Manager.
• Proven track record managing successful paid advertising campaigns.
• Experience running campaigns targeting Saudi Arabia.
• Strong knowledge of advertising budgets, targeting, conversion tracking, and optimization.
• Experience generating leads through social media advertising.
• Understanding of CPL, CAC, ROI, and ROAS.
• B2B advertising experience is strongly preferred.
• Strong analytical skills and ability to interpret campaign data.
• Ability to provide actual previous campaign results and case studies.

Performance Indicators

• Cost per qualified lead.
• Cost per qualified sales meeting.
• Campaign conversion rates.
• Advertising efficiency and budget utilization.
• Sales opportunities and revenue attributed to paid campaigns.