Media Buyer Specialist for Fitness US-based Company - (Remote)

Paired is a global staffing and recruiting agency that pairs remote work with top-tier talent. We help individuals from around the world connect with great companies that are looking for their specific skill set. Our mission is to provide great jobs to talented people, no matter where they are located. About the Role Our client is a growing boutique fitness business in California approaching $1M in revenue. As they scale, they need a skilled Media Buyer who can own our paid ad strategy end-to-end across Google and Meta, while also supporting local visibility through SEO. This is a hands-on role for someone who can build, optimize, and report on campaigns that drive real results. What You'll Do Manage and optimize Meta Ads campaigns, including budget allocation and bidding strategy Set up and maintain conversion tracking via Meta Pixel, Google Ads, GA4, and Google Tag Manager Optimize our Google Business Profile and support local SEO efforts Write compelling ad copy tailored to our audience (adults 30+) Build and manage retargeting and lookalike audiences on Meta Deliver clear performance reports with ROAS analysis and actionable insights Proven experience managing Google and Meta ad campaigns for US-based businesses Hands-on proficiency with Meta Pixel, Google Ads conversion tracking, GA4, and GTM (required) Experience with local SEO and Google Business Profile optimization Strong copywriting skills for paid ads Ability to build retargeting and lookalike audiences on Meta Clear written communication in English Experience working with service businesses or fitness/wellness brands is a plus Remote Working for US Company Exposure to new technology & trend Competitive Salary