SEO Specialist

ABOUT SHOP MARKETING PROS:

We are a marketing agency based in the United States with a stateside and international team of 50 professionals. Shop Marketing Pros is a very well-respected and rapidly growing Digital Marketing Company in the Automotive Repair Industry with strong core values and a superb track record of serving its clients better than competitors.

Our key services include Website Design, Digital Advertising, Search Engine Optimization, and Social Media Management.

Our Core Values are of incredible importance to us. We live by our “SHIELD,” so please visit shopmarketingpros.com/core-values/ and familiarize yourself with our Core Values before continuing. Please continue with this job description and application if you feel you align with these values.

MORE INFO + PERKS:

• This is a full-time, permanent, remote position from Monday to Friday, 8 am to 4 pm Central Time.
• Unlimited PTO (after 3 months of employment).
• Paid time off beginning Christmas Eve until New Year’s Day (we plan to continue offering this as long as it is feasible).
• An extraordinary team/company culture.

JOB DESCRIPTION:

Shop Marketing Pros is seeking a driven and strategic SEO Specialist to join our team. This role is responsible for developing, executing, and optimizing SEO strategies that improve search visibility, drive qualified traffic, and generate measurable results for our clients.

The ideal candidate is analytical, detail-oriented, and experienced in local, organic, technical, and AI-assisted SEO. You should be comfortable managing multiple websites and campaigns simultaneously while translating data, research, structured data, and AI insights into effective, scalable SEO solutions.

This position plays a key role in elevating client growth and supporting long-term SEO performance across a diverse portfolio.

REQUIRED SKILLS:

The perfect candidate has:

• 3 years of proven SEO experience, with a demonstrated record of driving measurable growth.
• Strong experience in local and organic SEO, including strategy development and execution.
• Hands-on experience with AI-driven SEO workflows, including AI-assisted research, content optimization, and adapting strategies for AI-influenced search results.
• Working knowledge of schema markup and structured data (LocalBusiness, Service, FAQ, Review, Organization, etc.) and how it impacts visibility and CTR.
• Advanced skills in SEO research, including keyword research, search intent analysis, competitor research, and opportunity mapping.
• Proficiency in WordPress, particularly Elementor, and managing multiple websites at scale.
• Strong understanding of technical SEO principles, including site structure, indexing, crawlability, and page performance.
• Familiarity with SEO tools such as Analytics, SEMRush, Ubersuggest, Ahrefs, MOZ Local, Screaming Frog, and Google Search Console.
• A self-starter mindset balanced with strong collaboration and team contribution.
• Exceptional attention to detail and the ability to QA work before delivery is a MUST.

Not required, but strongly valued:

• Experience working in a high-volume SEO agency environment, managing multiple client accounts simultaneously.
• Ability to adapt strategies to different industries, with an emphasis on local SEO for service-based businesses.
• Strong critical thinking and problem-solving skills, with the ability to proactively identify growth opportunities.
• Clear, confident communication skills; able to explain complex SEO concepts to both internal teams and clients.
• Strong time management and time-blocking skills in a fast-paced, deadline-driven environment.

JOB RESPONSIBILITIES:

• Conduct in-depth keyword, intent, and competitive research to identify SEO opportunities for both organic and local search.
• Develop and implement advanced SEO strategies, including on-page, off-page, technical, and AI-supported initiatives.
• Perform technical SEO audits and execute recommendations (site speed, indexing, URL structure, schema, internal linking).
• Implement and maintain schema markup and structured data to improve search visibility and rich results.
• Optimize Google Business Profiles (GBP) to enhance local SEO performance and engagement.
• Perform competitor analysis to stay ahead of industry trends and algorithm changes.
• Collaborate with writers to produce SEO-first, conversion-focused content aligned with client goals.
• Manage WordPress websites using Elementor, including content publishing, on-page optimization, and redirects.
• Utilize tools such as RankMath, WP Rocket, and other SEO plugins to improve performance and compliance.
• Execute ethical link-building and citation-building strategies, including backlink audits and disavows when needed.
• Support site migrations and content transitions from old to new websites.
• Analyze performance using Google Analytics, Google Search Console, MOZ Local, SEMRush, Ubersuggest, and Ahrefs to guide ongoing optimization.
• Create clear, actionable reports that communicate insights and results to CSMs and clients.
• Develop and manage GBP posts, business descriptions, and product listings, leveraging AI tools (including ChatGPT) for personalization and efficiency.
• Stay current on SEO, AI search trends, and algorithm updates to keep strategies competitive and future-ready.