Merchandising Supervisor (AU), Frenchs Forest, Sydney

About Us

At BikesOnline, our mission and purpose of "Ride More, For Less" is born from our belief that cycling has the power to improve lives, and the environment. We love to break through old norms, to get bikes and products to our customers quickly and to have a laugh while we do it.

Founded in 2011, we’re global in our approach and presence with staff in 6 countries and growing. We have a genuine focus on nurturing our team with perks like flexible work arrangements, generous staff discounts, a commitment to ongoing learning and internal career progression across our international footprint.

We are passionate cyclists who love inspiring others to ride more. We design our products, provide expert advice and support initiatives to encourage people from all walks of life to enjoy more cycling adventures. We are committed to delighting customers by sourcing and making quality products for less and providing a simplified and exceptional experience.

What You'll Do

The Merchandising Supervisor owns BikesOnline’s global merchandising function, leading AU merchandising and holding overall accountability for merchandising standards and accuracy across both AU and US websites. Bringing the expertise of an in-store bike specialist to the online shopping experience, the role determines how bikes are presented, sets the tone of voice and ensures accurate specifications, geometry, sizing and pricing.

Reporting to the Senior Category Manager AU, you will coordinate team priorities and oversee the quality and timely delivery of merchandising work. You will work closely with the US Merchandising Lead, who leads US execution and shared merchandising systems, data and processes, and provide day-to-day direction to the Merchandising Specialist supporting both markets. Key responsibilities include:

Product knowledge and content

• Set and maintain content standards across AU and US, including tone of voice, product positioning, style guides, specification templates and size charts.
• Lead AU bike descriptions and check specifications, geometry and sizing. Oversee content quality across both markets, with the US Lead responsible for US delivery.
• Guide the Specialist on parts, accessories and OEM listings, ensuring content is clear, consistent and useful to customers.

Product listings and data quality

• Coordinate product listing creation and updates across both markets, leading AU delivery and working with the US Lead on US delivery.
• Lead AU pricing and URL updates, and oversee accuracy across both markets.
• Review and sign off new bike listings across both markets.
• Oversee listing audits, bulk updates and product data consistency across Shopify, Brightpearl and third-party logistics systems, with technical delivery led by the US Lead.

Team coordination and quality

• Allocate the Specialist’s work across AU and US based on workload and launch needs. Agree priorities with the US Lead and category stakeholders, and track delivery in Asana.
• Provide day-to-day direction, check completed work and give feedback. Follow through on corrections, deadlines and outstanding tasks.
• Coach the team on bike knowledge and content quality, with the US Lead providing systems, SEO and AI coaching.
• Coordinate formal employment matters with BruntWork and People & Culture.

Website structure and systems

• Oversee collections, menus and filters across both websites, ensuring accurate implementation, regular checks and timely corrections. Work with the US Lead on technical delivery.
• Obtain Category Management and Marketing approval for website structures and any material changes.
• Prioritise automation, AI tools and workflow improvements with the US Lead, ensuring outputs meet content and quality standards.
• Lead the resolution of AU merchandising issues and work with the US Lead on US issues. Escalate risks and conflicting priorities as needed.

Product launches and collaboration

• Coordinate merchandising readiness for launches across both markets, with the US Lead responsible for US delivery.
• Work with Category Management, Marketing, Brand Managers and relevant manufacturer contacts to confirm product information and coordinate launch requirements and deadlines.
• Keep stakeholders informed of progress and issues affecting launches or listing accuracy.

Performance and improvement

• Monitor AU listing performance and review US performance with the US Lead to identify improvements using customer feedback, audits and data.
• Oversee SEO titles and descriptions with the US Lead and Specialist, ensuring product information remains clear and accurate.
• Maintain merchandising procedures and quality checks with the US Lead to reduce errors and improve delivery.

About You

You know bikes and can turn technical information into clear, engaging content that helps customers choose confidently. You’re comfortable with technology and can organise work, guide others and maintain high standards.

What you’ll bring:

• Strong knowledge of bikes, parts and accessories, with the ability to explain product features and benefits clearly and accurately.
• Confidence using technology and AI tools, learning new systems and checking the accuracy of their outputs.
• A sharp eye for detail, particularly when reviewing specifications, sizing, pricing and product content.
• The ability to prioritise, delegate and check others’ work, providing clear direction and feedback.

Helpful, but not essential:

• Experience in the cycling industry, e-commerce, merchandising or copywriting.
• Familiarity with Shopify, spreadsheets, SEO and Asana.
• Qualifications in marketing, communications, business or a related field.

You may come from a bike shop, workshop, brand or e-commerce background. We value practical knowledge and capability, and can teach you our systems and processes.

What We Believe In

Our company values are integral to our culture and success. We expect that you embrace our core values, with behaviors and actions that:

• Delight the Customer
• Focus on the Process
• Take responsibility
• Learn Grow and Develop
• One Team Together

How To Apply?

If this sounds like you, there’s no better time to join a team already full of awesome humans. Please include a cover letter outlining your interest in BikeOnline and a resume with your application.

We will be in touch with you soon after you submit your application, as long as you have:

• Submitted a resume and cover letter.
• Permanent working rights in Australia.
• Can work from our Frenchs Forest office location for 3 days p/w minimum.
• Strong knowledge of bikes, parts, and accessories.
• Confidence using technology and AI tools.

BikesOnline is committed to creating a diverse environment and is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability or age.