Meta Ads Specialist (Bilingual Spanish - English)

We are seeking an experienced and results-driven Meta Ads Specialist to join our Lead Generation Department at Practice360.

This role focuses on developing, managing, and optimizing Facebook and Instagram advertising campaigns for multiple client accounts, primarily within the legal and professional services industries.

The ideal candidate has hands-on experience managing Meta advertising budgets of at least $10,000 USD per month, a strong understanding of lead generation strategies, and the ability to analyze campaign performance to consistently improve results.

Our department focuses on generating qualified leads that convert into booked consultations and signed clients. We are looking for someone who understands that successful advertising goes beyond generating leads. The ultimate goal is to deliver high-quality opportunities that drive measurable results for our clients.

Key Responsibilities

• Campaign Strategy & Management
• Develop, launch, manage, and optimize Meta advertising campaigns across Facebook and Instagram for multiple client accounts.
• Create lead generation strategies tailored to each client's target audience, practice area, budget, and business objectives.
• Manage daily and monthly advertising budgets to ensure effective spending and consistent lead generation.
• Build and manage campaigns using Meta Ads Manager, including campaign structures, targeting, placements, budgets, and optimization settings.
• Identify opportunities to increase lead volume, improve lead quality, and reduce acquisition costs.
• Stay current with Meta advertising updates, policies, and best practices.
• Lead Generation & Optimization
• Create and optimize Meta Instant Forms with custom screening and qualifying questions to improve lead quality.
• Develop and execute A/B testing strategies for ad creatives, headlines, primary text, audiences, and lead forms.
• Analyze campaign performance to identify winning creatives and opportunities for improvement.
• Monitor lead quality and conversion performance to ensure campaigns generate valuable opportunities for clients.
• Troubleshoot underperforming campaigns and proactively implement changes to improve results.
• Use Meta Ads Library to research competitor advertising strategies and identify new creative opportunities.
• Performance Monitoring & Reporting
• Monitor advertising campaigns daily and make data-driven optimizations.
• Analyze key performance indicators, including:
• Spend
• Leads Generated
• Cost Per Lead (CPL)
• Qualified Leads
• Booked Consultations
• Cost Per Booked Consultation
• Signed Clients / Retainers
• Cost Per Acquisition (CPA/CAC)
• Analyze advertising performance beyond Meta Ads Manager by reviewing lead quality and client conversion data.
• Identify performance issues early and communicate recommendations to the Lead Generation Manager.
• Tracking & Lead Delivery
• Ensure Meta lead forms and tracking systems are properly configured and functioning.
• Coordinate with internal teams to ensure leads are accurately delivered to clients through email, CRM integrations, or automated workflows.
• Assist with troubleshooting tracking discrepancies, lead delivery issues, and campaign-related technical problems.
• Maintain organized campaign structures, naming conventions, and accurate performance records.
• Creative Development & Collaboration
• Collaborate with graphic designers and content creators to develop high-performing static advertisements and video creatives.
• Provide clear creative briefs, including headlines, messaging, target audiences, and calls to action.
• Regularly recommend new advertising concepts based on campaign results, competitor research, and audience behavior.
• Work closely with Account Managers and the Lead Generation Manager to review client performance, lead quality, and campaign goals.
• Proactively communicate campaign updates, challenges, and optimization opportunities.

• Minimum 3 years of hands-on experience managing Meta advertising campaigns.
• Experience managing at least $10,000 USD in monthly Meta advertising spend.
• Proven experience running lead generation campaigns, not just engagement, traffic, or brand awareness campaigns.
• Strong proficiency in Meta Ads Manager, Meta Business Suite, and Meta Ads Library.
• Experience creating and optimizing Meta Instant Forms.
• Strong understanding of campaign structure, audience targeting, creative testing, and conversion optimization.
• Ability to analyze advertising data and make informed decisions to improve campaign performance.
• Experience managing multiple campaigns or client accounts simultaneously.
• Strong understanding of CPL, CPA, conversion rates, and advertising budget management.
• Excellent organizational, communication, and problem-solving skills.
• Willingness to work in US time zones (PST, EST, CST).
• High school diploma or equivalent.

Preferred

• Experience managing Meta advertising campaigns for law firms or professional service businesses.
• Previous experience working in a digital marketing agency or lead generation agency.
• Familiarity with HubSpot, Zapier, Google Sheets, or other CRM and lead management platforms.
• Knowledge of Meta Pixel, Conversions API, and conversion tracking.
• Experience collaborating with creative teams to develop performance-driven advertisements.
• Familiarity with Meta advertising policies, particularly those involving legal services and sensitive advertising topics.

Soft Skills

• Results-Oriented: Focuses on generating qualified leads and measurable client acquisition results.
• Proactive: Identifies performance issues and recommends solutions without waiting for direction.
• Analytical: Uses campaign data to guide decisions rather than relying on assumptions.
• Organized: Can effectively manage multiple client accounts, budgets, campaigns, and deadlines.
• Strong Communicator: Clearly explains campaign performance, challenges, and recommendations to internal teams.
• Creative Thinker: Consistently brings new advertising ideas, testing strategies, and optimization opportunities.
• Adaptable: Comfortable working in a fast-paced environment where priorities and campaign requirements may change.

System and Work Setup Requirements:

• A stable and high-speed internet connection preferably 25 MBPS or higher with backup in cases of power interruption or service provider issues.
• Own PC/laptop with 8GB RAM, and a processor of Core i5 / AMD Ryzen 3 / 2013 Mac equivalent or higher; Windows 10 or above / Catalina 10.15 or newer; with up-to-date web browsers, and security software, 500GB/128 SSD storage
• Headset/earphone with noise cancellation and webcam at 720p or higher resolution
• A designated, quiet, and well-organized workspace free from distractions to facilitate focused work

• Permanent remote work setup
• Competitive starting rate paid in USD
• Internet Allowance
• Medical Allowance
• Paid US holidays
• Paid Vacation and Sick Leaves