Meta Ads Specialist -Eastern Europe

Job Overview We’re looking for an experienced Paid Ads Specialist to manage and optimize Meta advertising campaigns, with a strong focus on performance, audience targeting, and lead generation. The ideal candidate has hands-on experience managing significant monthly ad spend, analyzing campaign data, and working closely with creative teams to test and improve campaign performance. Core Tasks: Design, implement, and manage paid advertising campaigns in Meta Work with team for keyword and audience research to guide campaign strategies Monitor budget allocation and performance of all paid ad campaigns Analyze campaign performance data to identify trends and insights Provide basic reporting on campaign performance as needed Collaborate with design team for assets to leverage and A/B test in campaigns Perform other marketing and lead-gen related tasks as needed Must-Have: 3-5+ years managing paid ads campaigns on meta Experience managing spend of $10k - 50k+ per month (preferably ecommerce / CPG brands) Intermediate experience in Google Sheets / Excel for basic campaign reporting Familiarity with ad targeting and segmentation techniques Strong (C-level) written and verbal English communication skills Ability to work full-time EST Nice-to-Have: Certifications in Meta Ads and / or Google Ads Familiarity with Gmail and Slack for internal comms