Meta Ads Specialist (Real Estate Lead Gen)

Are you a performance marketing wizard who lives and breathes Meta Ads? Do you know how to engineer campaigns that consistently generate high-intent, exclusive leads for real estate developers and brokerages worldwide?

We are expanding our team at Digital Route, and we are looking for an absolute A-player Meta Ads Specialist to spearhead our real estate client campaigns. If you have a proven track record of scaling ad spend, lowering cost-per-lead (CPL), and delivering measurable ROI for real estate brands globally, we want to hear from you.

This is a remote position for candidates with immediate availability.

• Media Buying & Execution: launch, and manage high-performing Meta Ads campaigns across Facebook and Instagram tailored for real estate developers, agents, and property tech brands.

• Funnel Optimization: Build and test strategic landing pages, lead capture forms, and automated follow-up sequences (via CRM systems like GoHighLevel) to maximize conversion rates.

• Audience Targeting: Leverage advanced custom audiences, lookalike scaling, and hyper-local geo-targeting for international real estate markets.

• Creative Strategy: Collaborate with our design team to brief, test, and iterate high-converting video and image ad creatives.

• Data & Reporting: Monitor daily KPIs (CPL, ROAS, CTR, Conversion Rate) and deliver clear, outcome-focused performance reports to clients and internal management.

• Experience: Minimum 2+ years of hands-on experience running Meta Ads specifically for the real estate industry(international markets are a big plus).

• Proven Results: Portfolio or case studies demonstrating how you scaled lead generation and drove low cost-per-lead for real estate clients.

• Technical Mastery: Deep understanding of Meta Ads Manager, CAPI (Conversions API), pixel tracking, custom event setup, and CRM integration.

• Mindset: Obsessed with ROI, metrics, and direct response marketing. You think in terms of pipeline value and revenue, not just vanity metrics.

• Communication: Exceptional written and verbal English communication skills for client communication and team alignment.

• Competitive Compensation: Attractive pay structure that rewards performance.

• Global Exposure: Work with cutting-edge real estate campaigns across international markets.

• Growth Opportunity: Join a fast-growing agency where your contributions directly drive scale and your career growth is prioritized.

• Remote Flexibility: Work comfortably from your home setup anywhere in the Philippines.

Send your CV/Resume along with a brief summary or portfolio highlighting your best-performing real estate campaigns to info@digitalroute.com.au OR APPPLY on LinkedIn

Bonus points if you include a short Loom video walking us through a successful real estate campaign you managed!