Meta Media Buyer 3 years+ Med Spas

🤖WE’RE HIRING: EXPERIENCED META MEDIA BUYER

Beauty & Aesthetics Industry | UK & US Markets | Remote

RAYN Marketing is growing, and we’re looking for an experienced, highly analytical and results-driven Meta Media Buyer to join our expanding team.

We specialise in performance marketing for beauty and aesthetics clinics across the UK and US, helping businesses generate qualified leads, appointments and revenue through paid advertising.

We’re not looking for someone who simply launches campaigns and checks the results once a week.

We’re looking for someone who understands performance marketing inside out, knows how to scale winning campaigns, identifies problems before they become expensive, and takes full ownership of results.

YOUR RESPONSIBILITIES

* Campaign Management: Build, launch, manage and scale Meta advertising campaigns across Facebook and Instagram.

* Campaign Strategy: Develop effective strategies based on each clinic’s services, target audience, location, competition and budget.

* Creative Strategy: Identify winning creative angles, develop briefs for designers, test new concepts and continuously improve creative performance.

* Campaign Optimisation: Monitor campaigns daily, identify underperforming ads, adjust budgets, test audiences and optimise for better results.

* Performance Reporting: Prepare clear, accurate reports covering campaign performance, creative performance, lead quality and conversion metrics.

* Creative Analysis: Analyse hooks, messaging, visuals, formats, CTR, CPC, CPM and conversion rates to understand what works and why.

* A/B Testing: Implement structured testing strategies for creatives, copy, audiences, placements and campaign structures.

* Tracking & Attribution: Manage Meta Pixel, Conversions API, event tracking and troubleshoot tracking discrepancies.

* Budget Management: Allocate and manage advertising budgets efficiently across multiple client accounts.

* Lead Quality Analysis: Work closely with our sales and appointment-setting teams to understand lead quality, booking rates and actual campaign outcomes.

* Problem Solving: Diagnose performance drops, creative fatigue, rising costs, learning-phase issues and account delivery problems.

* Scaling: Identify opportunities to increase spend on successful campaigns without compromising lead quality or profitability.

WHAT WE’RE LOOKING FOR

✅ Proven hands-on experience managing Meta Ads campaigns, preferably 3+ years.

✅ Previous experience in the beauty, aesthetics, skincare or cosmetic treatment industry is essential.

✅ Strong understanding of both the UK and US advertising markets, including local targeting and consumer behaviour.

✅ Experience managing multiple client advertising accounts simultaneously.

✅ Excellent understanding of Meta Ads Manager, campaign structures, Advantage+ features and Meta’s advertising policies.

✅ Strong creative instincts and the ability to recognise winning ads.

✅ Deep understanding of performance metrics, including CPL, CPA, CTR, CPC, CPM, frequency, conversion rates and ROAS where applicable.

✅ Experience with lead generation campaigns, not just e-commerce.

✅ Ability to analyse the full funnel, from ad impressions and enquiries to qualified leads, booked appointments and revenue.

✅ Experience working with CRM systems, preferably GoHighLevel or Zoho.

✅ Strong reporting, analytical and communication skills.

✅ Proactive, highly organised and comfortable taking accountability for campaign performance.

You must be comfortable working independently, making data-driven decisions and explaining the reasoning behind every major optimisation.

HOW TO APPLY

We are not interested in CVs alone. We want to see how you think, how you work and what you’ve actually achieved.

Please submit a video walkthrough (Loom or screen recording) covering the following:

1. Show us your work

Walk us through real campaigns you’ve managed, preferably within the beauty or aesthetics industry. Show us campaign structures, budgets, results, reporting dashboards and examples of your best-performing creatives.

2. Explain your campaign setup methodology

How do you approach a brand-new client account? Talk us through your research, audience selection, campaign structure, creative testing, budget allocation and initial launch strategy.

3. Explain your optimisation process

How do you optimise campaigns daily and weekly? What metrics do you prioritise? How do you decide when to increase budgets, pause ads, change targeting or restructure campaigns?

4. Talk us through your creative decision-making

What are the most important indicators you look at when deciding whether a creative needs to be changed? How do you identify creative fatigue? How do you distinguish between a creative problem, an audience problem and a conversion problem?

5. Show us how you troubleshoot

Imagine a campaign that has been performing consistently for three weeks suddenly experiences a 50% increase in cost per lead.

What would you investigate first? What would you change, and what would you avoid changing?

6. Explain your reporting methodology

What does your ideal weekly campaign report include? How do you measure success beyond cost per lead, particularly for appointment-based businesses?

7. Tell us about your experience

Which markets have you worked in? What industries have you managed? How many accounts have you handled simultaneously, and what is the approximate monthly advertising budget you’ve managed?

IMPORTANT

We’re building a team of people who genuinely understand their craft.

We value initiative, accountability, attention to detail, creative thinking and measurable results.

We don’t want someone who blindly follows a checklist or makes random changes hoping something works.

We want someone who can confidently explain what they’re doing, why they’re doing it and how it impacts the business.

To apply: Send your video walkthrough, relevant campaign examples, availability and expected monthly compensation to us via DM.