MFM Marketing Lead

JOB SUMMARY

The MFM Marketing Lead develops and executes product marketing strategies that build awareness, support appropriate adoption, and drive growth of the company's prenatal genetic testing portfolio. This individual contributor translates complex scientific information and customer insights into differentiated positioning, clear messaging, and effective go-to-market programs for maternal-fetal medicine specialists, genetic counselors, and health systems. The role partners closely with Product Management, Sales, Marketing, and clinical and laboratory teams to support product launches, provider education, and measurable commercial outcomes.

KEY RESPONSIBILITIES

• Develop and execute product marketing plans for prenatal genetic testing, aligning audience segmentation, positioning, and campaigns with adoption and revenue objectives.
• Partner with Product Management, Sales, Marketing, and clinical and laboratory teams to execute go-to-market plans for prenatal testing launches and enhancements, including launch readiness, channel activation, and field training.
• Gather voice-of-customer insights from maternal-fetal medicine specialists, genetic counselors, and health systems; assess competitive offerings, referral patterns, ordering workflows, and barriers to adoption to inform marketing and product priorities.
• Create sales enablement tools, launch materials, provider education, digital content, and campaign assets that clearly explain test offerings, intended use, ordering requirements, and service differentiation, with appropriate clinical and compliance review.
• Track campaign performance, qualified leads, provider engagement, ordering-provider adoption, and testing volume in partnership with Commercial Analytics; use results and field feedback to refine programs and messaging.
• Develop evidence-based value propositions and audience-specific messaging that distinguish prenatal screening from diagnostic testing and accurately communicate the capabilities and limitations of the company's offerings.
• Manage assigned campaign and launch budgets, timelines, and agency or vendor deliverables, prioritizing resources based on business impact and return on investment.
• Support prenatal-focused conferences, webinars, and customer education programs; equip sales teams with product knowledge, competitive insights, and objection-handling resources in collaboration with clinical experts.

QUALIFICATIONS

Required

• Education: Bachelor's degree in Marketing, Business Administration, Genetics, Biology, or a related field.
• Experience: 10+ years of experience in product marketing or a closely related commercial role in diagnostics, biotechnology, or healthcare, including direct experience supporting prenatal genetic testing products or marketing to prenatal care providers.

COMPETENCIES

• Knowledge of prenatal genetic screening and diagnostic testing concepts, provider audiences, and clinical workflows; ability to translate scientific evidence into accurate, accessible marketing content.
• Strong skills in positioning, messaging, customer segmentation, competitive analysis, and sales enablement.
• Ability to execute cross-functional launches and campaigns, manage competing priorities, and deliver projects on time and within budget.
• Analytical skills to interpret commercial metrics and customer feedback and translate findings into actionable marketing improvements.
• Clear writing, presentation, and collaboration skills, with sound judgment around clinical accuracy, patient privacy, and compliant promotion.

PHYSICAL DEMANDS AND WORK ENVIRONMENT

• Frequently required to sit.
• Frequently required to stand.
• Frequently required to utilize hand and finger dexterity.
• Frequently required to talk or hear.

EEO STATEMENT

Baylor Genetics is proud to be an equal opportunity employer dedicated to building an inclusive and diverse workforce. We do not discriminate based on race, religion, color, national origin, sex, sexual orientation, age, gender identity, veteran status, disability, genetic information, pregnancy, childbirth, or related medical conditions, or any other status protected under applicable federal, state, or local law.