MICHELIN Guide Communication Manager (F/M)

MICHELIN Guide Communication Manager (F/M)

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MICHELIN Guide Communication Manager (F/M)

Location: Paris, France

Languages

• Native-level French
• English proficiency at C2 level

Role Overview :

As the MICHELIN Guide Communication Manager, you will play a pivotal role in shaping and delivering the global communications strategy for one of the world's most iconic brands in gastronomy, hospitality, and lifestyle.

You will be responsible for developing and leading the annual communications calendar and creating compelling narratives around the MICHELIN Guide’s flagship initiatives and events, including:

• MICHELIN Guide restaurant award ceremonies
• The global MICHELIN Key hotel event
• MICHELIN Guide Wine and vineyard selections
• Launches of new destinations and market expansions

Working closely with the Michelin Group Communication Direction, you will design and deploy global communication toolkits, and oversee communications activities across Europe. This includes event storytelling, scriptwriting, media communications, executive speechwriting, event preparation and rehearsal coordination, host selection, and on-site communications support.

A key aspect of the role will be to reimagine existing content and event formats, bringing fresh, innovative approaches that resonate with today's multimedia environment while strengthening the MICHELIN Guide's position as a leading lifestyle and media brand.

Key Responsibilities :

Strategic Communications & Storytelling

• Develop engaging narratives for restaurant, hotel, and wine selections.
• Contribute to the MICHELIN Guide's transformation into a global media platform through innovative content and storytelling strategies.
• Create culturally relevant communication frameworks that can be adapted across regions worldwide.

Events & Ceremonies

• Lead global communications planning for MICHELIN Guide ceremonies and events
• Develop event concepts, scripts, and communication materials.
• Support central event teams in the execution of ceremonies and special events.
• Supervise events communication activities in Europe
• Advise on host selection, event messaging, and audience engagement strategies.
• Coordinate rehearsals and provide communications guidance throughout event delivery.

Media Relations & Corporate Communications

• Draft and oversee key communication assets, including:
  • Press releases
  • Media briefs
  • Q&A documents
  • Executive speeches
  • Event scripts
• Work closely with the Michelin Group Press Office on media relations, reputation management, and crisis communication matters.
• Ensure consistency of messaging across all MICHELIN Guide communications activities.

Content Development

• Produce and coordinate the monthly MICHELIN Guide newsletter in alignment with the Group Press Office.
• Collaborate closely with editorial, social media, partnerships, and events teams to develop compelling content for owned and earned channels.
• Create global communication toolkits and guidelines to support regional teams.

Profile & Qualifications :

Experience

• Significant experience in communications, corporate storytelling, content creation, or public relations.
• Proven expertise in media relations, press communications, and event communications.
• Strong copywriting, editorial, and speechwriting skills.
• Experience managing complex, multi-stakeholder projects in an international environment.

Skills & Competencies

• Outstanding storytelling and narrative development capabilities.
• Strong understanding of contemporary media landscapes and digital content trends.
• Creativity, curiosity, and a keen awareness of global cultural movements, extending beyond gastronomy and hospitality.
• Excellent project management and organizational skills.
• Ability to collaborate effectively with diverse internal stakeholders and manage multiple priorities simultaneously.
• Strong attention to detail and ability to deliver high-quality communications assets within tight deadlines.

Languages

• Native-level French (mandatory).
• Fluent English (C2 level).

Package :

65k€ + bonus + employee benefits

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Michelin, the leading tire company, is dedicated to sustainably improving the mobility of goods and people by manufacturing and marketing tires and services for every type of vehicle, including airplanes, automobiles, bicycles/motorcycles, earthmovers, farm equipment and trucks.
It also offers digital mobility support services and publishes travel guides, hotel and restaurant guides, maps and road atlases. Headquartered in Clermont-Ferrand, France, Michelin is present in more than 170 countries, has 111,200 employees and operates 67 production plants in 17 different countries.
Michelin has a Technology Center in charge of research and development, with operations in Europe, North America and Asia. In short, whether you look at our mission, our products or our people, Michelin is a company that truly helps you to move forward...

Visit our website to discover more about us www.michelin.com