Mid-Level Performance Marketing Specialist

About the Role

Join the growth team at an early-stage AI software startup and own paid acquisition across Meta and Google. You will build and improve campaigns hands-on, using performance data to guide testing and budget decisions.

What You'll Do

• Manage Meta Ads and Google Ads campaigns directly, from setup and launch through ongoing optimization.

• Build campaign structures, run creative and audience tests, and make regular budget decisions based on results.

• Set up and optimize tracking, including Meta Pixel, Conversions API, events, and UTM tracking.

• Analyze acquisition performance with GA4, PostHog, and other available measurement tools.

• Improve campaign performance and measurement processes through consistent testing and iteration.

What We're Looking For

• Two to five years of hands-on performance marketing experience, including at least one year executing campaigns in Meta and Google Ads.

• Experience setting up tracking and conversion events, building campaign structures, and making in-platform optimizations.

• Background in early-stage, AI-focused consumer or prosumer software, or other fast-moving startup environments.

• Familiarity with Meta Ads Manager, Google Ads, GA4, PostHog, CAPI, and UTM tracking.

• Based in or relocating to San Francisco, with availability for full-time in-person collaboration as part of a hybrid work arrangement.

Compensation & Benefits

Base salary is $130,000 to $190,000 annually. Visa sponsorship is not available.

Location

Hybrid, San Francisco, California, United States.