Mid-Market Account Executive - East

Mid-Market Account Executive Location: Remote - Hiring for multiple U.S. region, starting with Eastern US Reports To: SVP, Sales About the Role We are seeking an experienced, high-performing Mid-Market Account Executive to own the full sales cycle for selling new healthcare system customers. This role will focus on driving net-new revenue by introducing Canopy’s flagship wearable safety platform to C-level executives, security leaders, and operational decision-makers in hospitals and health systems. You’ll be selling a solution with an obvious ROI, a compelling emotional value proposition, and a proven track record of rapid adoption in one of healthcare’s most urgent priority areas—staff safety. Successful candidates will have a proven track record of driving new logo sales by identifying, prospecting, and closing six-figure deals in US-based healthcare systems, helping them solve complex, cross-functional business challenges with innovative solutions. Key Responsibilities Pipeline Generation – Identify, research, and target prospective health systems and hospitals; develop and execute account penetration strategies. Full-Cycle Sales Execution – Own the sales process from first meeting through close, including discovery, ROI modeling, proposal creation, contract negotiation, and handoff to implementation. Enterprise Stakeholder Management – Engage with multiple decision-makers including CNOs, COOs, CIOs, and Security Chiefs to navigate complex buying committees. Solution Selling – Articulate the value of Canopy’s wearable safety platform, demonstrating both operational impact and emotional ROI for staff safety. Pipeline Management: Maintain a robust and accurate sales pipeline, providing regular forecasts and updates to leadership. Market Development – Represent Canopy at industry conferences, security forums, and healthcare technology events to build relationships and brand awareness. Required Experience & Skills Track Record – 3+ years of B2B SaaS or healthcare technology sales experience with a history of exceeding quota in a new business role. Enterprise Sales Expertise – Skilled in multi-stakeholder, moderately complex sales cycles (3-6 months typical), with deal sizes in the $100-200K ARR range. Solution & Value Selling – Ability to quantify ROI and also sell based on strategic, operational, and cultural value drivers. Stakeholder Alignment – Proven ability to engage, align, and gain consensus across diverse organizational stakeholders, from frontline staff to C-suite executives, to ensure successful decision-making and adoption. Self-Starter – Highly motivated, autonomous, and adept at building pipeline from scratch. Preferred Qualifications Familiarity with selling to regulated industries. Healthcare and security experience is helpful but not required. Experience working in a MEDDIC-based sales organization Background in selling category-creating or disruptive technology solutions. Success in This Role Looks Like Landing 10-13 new healthcare logos annually. Ability to run an adaptable, repeatable playbook for engaging, converting, and expanding new accounts. Establishing Canopy as the default choice for wearable safety in your territory.