Mid-weight Brand Executive

Role title: Mid-weight Brand Executive

Brand: Away That Day
Location: Solihull.

Away That Day is a contemporary swimwear and resort wear brand with a focus on considered design, beautiful details and pieces made to be worn and loved beyond the season.

As a sister brand to Lounge, Away That Day brings its own distinct identity and creative vision, with the opportunity to grow and evolve alongside an established fashion business.

We're at an exciting stage in our journey, and looking for someone who wants to be part of shaping what comes next.

About the role

We're looking for a creative, brand-led individual to join Away That Day at a particularly exciting stage of its growth.

This is a unique opportunity for someone who wants to do more than deliver campaigns. You'll have the chance to play a meaningful part in shaping the brand's creative direction, building its presence and bringing its identity to life through campaigns, content, creators and collaborations.

Working closely with the team, you'll be involved in everything from the initial idea through to the final execution. It's a hands-on, varied role with genuine ownership, creative freedom and the opportunity to make a visible impact as the brand continues to evolve.

We're looking for someone with a strong creative eye, a natural instinct for brand storytelling and the confidence to turn ideas into something special.

What you'll do

• Develop and contribute to creative concepts for product launches, seasonal campaigns, shoots and brand activations, bringing fresh ideas that align with our identity and audience.

• Take ownership of projects from initial research and ideation through to planning, execution and review, ensuring campaigns are delivered to a high standard.

• Create mood boards, creative briefs and campaign presentations, working with photographers, stylists, content creators and external partners to bring ideas to life.

• Help shape, protect and elevate Away That Day's visual identity and tone of voice across campaigns, content and collaborations.

• Identify, build and maintain relationships with creators, influencers and like-minded brands that genuinely align with our values, aesthetic and audience.

• Manage influencer outreach, gifting, content briefs, deliverables and partnership activity, ensuring collaborations feel authentic and creatively strong.

• Manage the day-to-day social media content calendar, planning, scheduling and publishing content across our channels in line with campaigns, launches and wider brand activity.

• Work with the wider team and content creators to curate engaging social content, ensuring everything feels consistent with Away That Day's creative direction and tone of voice.

• Keep a close eye on social performance, audience engagement and emerging trends, identifying opportunities to strengthen our content and brand presence.

• Support the planning and coordination of photoshoots, content creation and brand activations, from sourcing collaborators and locations through to reviewing final assets.

• Monitor campaign and partnership performance, using insights, competitor research and cultural trends to inform future opportunities.

• Manage campaign timelines, partnership budgets and external communications, balancing creative ambition with commercial awareness.

We'd love it if you

• Have around 2–4 years' experience in brand marketing, creative campaigns, influencer marketing or a similar role, ideally within fashion, lifestyle or beauty.

• Have a strong creative eye and a genuine understanding of how to build and maintain a distinctive brand identity.

• Can confidently develop ideas, create mood boards and communicate a creative vision.

• Have experience working with influencers, content creators or brand partners, from initial outreach through to campaign delivery.

• Are confident in managing social media content calendars and using scheduling platforms, with a good understanding of what makes engaging, on-brand content.

• Are highly organised, proactive and comfortable taking ownership of projects from start to finish.

• Understand social media, emerging creators and cultural trends, with an instinct for what feels relevant to our audience.

• Bring commercial awareness to creative decisions, understanding the importance of budgets, campaign objectives and results.

• Have a genuine passion for fashion, travel and design.

Why join Away That Day?

It's rare to find an opportunity to join a brand at this stage and have a genuine hand in shaping where it goes next.

You'll be joining at an important point in Away That Day's journey, with the freedom to bring your ideas, influence creative decisions and see the impact of your work as the brand grows.

We're looking for someone who wants to grow with us, challenge ideas, bring fresh perspectives and help shape the next chapter of Away That Day.