National Account Manager NI (Grocery Retail)

National Account Manager NI (Grocery Retail) DIRECT REPORTS: None REPORTS TO: Commercial Director ABOUT RICHMOND At Richmond, we don’t just build brands—we ignite them. As Ireland’s leading trend-spotting premium brand builder, we’ve been shaping the future since 1992. Our mantra is simple: Where Great People Meet Great Brands. We don’t just hire employees; we bring on bold, agile, and energetic innovators who thrive on shaking up the status quo. We're not just about distributing products—we’re about disrupting the market, challenging the norms, and launching game-changing ideas and products that leave a lasting impact. JOB DESCRIPTION The National Account Manager (NAM) will focus on accelerating the growth within our key retail and multiples customers in NI. With their designated customer base they will deliver growth through development of the business relationships, delivery of the commercial plans across a portfolio of categories and brands and from utilising category and trade insights to focus on existing and new market trends. They will utilise the Brand and Trade Marketing teams, to build and execute customer business plans, including trade activation plans and promotional calendars. They will also work closely with the Business Development team in executing these plans at store level. KEY RESPONSIBILITIES Achievement of annual volume, revenue and contribution targets. Build and develop strong business relationships across key customers to the commercial benefit of the business. Ensure customer price files are accurately maintained, including list pricing, promotions and retrospective payments with accurate accruals kept with finance team including full delivery of all CPIs. Working with Commercial Finance manage all JBP and promotional spend to ensure optimal return for both the business and brands. Regular review and analysis of spend to learn and adapt required. Ensure core/more ranges are fully available with all customers and any NPD launched throughout the year agreed and listed in a prompt manner. Ensure regular and timely communication with Field Sales teams on customer developments including new listings, out of stocks, promotions and range reviews. Ensure monthly sales forecast is completed on time and accurately by sku and forecast centre to support Demand Planning. Regular meeting with Supply Chain to positively influence inventory management and customer service levels. Work with relevant brand and category insight managers to develop opportunities to grow distribution and sales with appropriate customers. Ensure a proactive approach in identifying and opening up new distribution opportunities. Such other tasks as from time to time are advised by your manager. KNOWLEDGE, SKILLS AND EXPERIENCE Extensive sales and customer management experience in a retail or wholesale channel High level of commercial awareness Proven strong negotiation skills A strategic thinker, good at analysis and problem-solving A creative thinker with the ability to innovate and 'think outside the box' FMCG experience essential and experience in food and drink essential Strong planning, organisation, and leadership skills Ability to foster close working relationships A resilient self-starter with a result driven, entrepreneurial streak Strong communicator with a proven ability at stakeholder management Passionate about consumer trends and building brands in the Irish marketplace High level of IT proficiency: MS Office