NE-Head of Revenue Marketing (Field & Demand Generation)

Role Overview

Nexton is a U.S.-based, profitable B2B technology services company building a bridge between the world's most ambitious technology companies and exceptional engineering talent in Latin America. Our mission goes beyond staffing. By creating access to high-quality, global opportunities, we help talented engineers in the region learn, grow, and build world-class careers. Over time, many of them go on to lead teams, start companies, and create a compounding economic and social impact across Latin America.

We are hiring a Head of Revenue Marketing (Field & Demand Generation) to play a critical role in scaling that mission. By building a high-touch, relationship-driven demand engine, this role directly influences how many opportunities we can create and how much impact we can have in the region.

This is a senior individual contributor (IC) role. You will be the sole owner and hands-on executor of all revenue marketing programs, with no direct reports. You will operate with significant autonomy, acting as a mini-CMO for revenue marketing while working in tight partnership with Sales and company leadership. This is not a brand marketing role and not a people management role. Your mandate is simple and high-bar: create qualified pipeline that converts to revenue.

This role is based in theUS and requires regular in-person engagement with prospects, customers, and partners.

Responsibilities

You will personally design, execute, and optimize all programs below. This is a one-person function run in tight partnership with Sales.

Field Marketing & Events (Primary Lever)

• Build and execute a Bay Area–led, multi-city field marketing strategy (SF, Peninsula, South Bay, Seattle, LA, NY, Austin)
  
• Own high-impact formats:
  
• Executive dinners and founder-led events
  
• Small, curated roundtables for senior technical leaders (VP Eng, CTO)
  
• Office visits and relationship-driven touchpoints
  
• Own events end-to-end: strategy, guest list, execution, follow-up, and pipeline attribution
  

Executive & Account-Based Programs

• Design account-based field programs for high-value target accounts
  
• Run hospitality programs that keep Nexton top of mind with executives
  
• Coordinate thoughtful gifting, handwritten notes, and milestone-based outreach (fundraising, leadership changes)
  

Signal-Based Demand Generation

• Build playbooks triggered by high-intent signals:
  
• Fundraising announcements
  
• Engineering hiring activity
  
• Org changes at target accounts
  
• Execute differentiated outreach (events, executive invites, curated experiences)
  
• Avoid low-quality outbound; every touch should feel intentional and senior
  

Experimentation & Revenue Impact

• Run a steady cadence of new demand generation experiments (approximately one per month), each with clear hypotheses, success metrics, and learnings
  
• Define hypotheses, success metrics, and ROI upfront
  
• Scale what works, kill what doesn't
  
• Operate with real budget ownership and high accountability
  

Sales Alignment

• Partner tightly with Sales to convert engagement into pipeline
  
• Ensure fast, disciplined follow-up on all field-sourced leads
  
• Track influence on pipeline, conversion rates, and revenue
  

What Success Looks Like

• Consistent creation of qualified, sales-accepted pipeline
  
• Strong executive attendance and engagement at events
  
• Clear attribution between programs and revenue outcomes
  
• Sales trusts and prioritizes field-generated leads
  
• Field marketing becomes a repeatable growth engine
  

• 4-day work week
  
• 2 Weeks PTO
  
• 1 Week Sick Leave
  
• December Holidays Break
  
• Maternity & Paternity Leave
  
• Crypto Payment in USDT (Optional)
  
• Many more!