Nordic Brand Manager - Semper / Growing-up category

Ready to elevate an iconic brand?

At Hero in the Nordics, we believe great brands do more than sell products. They build trust, create valuable connections, and become part of people’s everyday lives. We have a strong house of brands, and we are now looking for a Nordic Brand Manager to drive our new positioning of Semper and strengthen our flagship brand for the future.

You will join our highly committed Nordic Growing-up Category and Marketing team, whose portfolio includes the iconic brand, Semper. Together, we will drive our growth journey, supporting parents and their little ones to happier, healthier lives and nurturing the village around them.

This is a rare opportunity to be part of shaping the future of one of the region’s most recognised food brands. You will translate strategy into meaningful consumer experiences, lead communication, and content planning across markets, and ensure that every brand-building initiative and product launch strengthens long-term brand equity. With your commitment, Semper walks the talk.

About Hero Nordics

Hero in the Nordics, formerly known as Semper, has been present in the Nordic region for almost 90 years. Today, we are a house of brands that includes Corny, the fastest-growing brand in the bar category Semper in Baby Food and Goodies for pre-schoolers, in our portfolio.

About Hero Group

Hero is a global food company, founded in 1886 in Switzerland, specialising in branded nutritional products across the Growing-Up and Adult categories. With a portfolio of trusted brands like Corny, Semper, Goodies, Beech-Nut, Organix, and Deliciously Ella, Hero delivers high-quality, great-tasting food rooted in natural goodness.

We are committed to our mission: to delight Consumers through honest Goodness in every Bite. Hero prioritizes sustainability, integrity, and nutritional balance in everything it does. With 4,000 team members worldwide, the company is driven by strong values, high performance, and a commitment to doing the right thing - always, without compromise.

About the role

As Nordic Brand Manager, you will be the guardian and activator of the Semper brand across the Nordics. You will own the Nordic content calendar strategy and planning, lead the development of brand and NPD communication, and manage content from brief to activation and follow-up.

Working closely with the Nordic Marketing Manager, Nordic Product Managers, country teams, Digital Communications, agencies, research partners, Legal and Hero Group colleagues, you will help bring our Semper brand idea, “Semper - Here for Life”, to life across external and internal touchpoints.

Your mission? Make the brand strategy visible, relevant, and consistent in every touchpoint, while translating it into activation plans that support our Nordic Commercial Plans, category growth and long-term brand equity.

What you will lead

• Brand communication: Translate Semper’s brand strategy into distinctive 360° communication, messaging frameworks, campaigns, and experiences that have a place in culture and build emotional connection and brand equity.
• Nordic content calendar: Own the strategy, planning, and coordination of the Nordic content calendar across markets and channels, ensuring the right balance of brand-building, product and always-on content.
• Brand & NPD activation: Work closely with our Nordic Product Managers, external partner agencies and our internal digital comms team to build strong activation strategies and best-in-class communication for launches, bringing together brand-building and product communication.
• Content management: Manage content across its full lifecycle: briefing, production, adaptation, approvals, asset structure, availability, reuse, and performance follow-up.
• Brand governance: Develop and employ Semper’s Brand Graphic Guidelines and support the evolution of visual identity, communication architecture, and potential sub-brands together with the Nordic Marketing Manager, ensuring consistent execution across Nordic touchpoints.
• Commercial activation: Develop Semper POS guides and communication guidance for Nordic “Big Bang” activations and customer presentations, in close collaboration with country and commercial teams.
• Insights and brand health: Own the Nordic brand health tracking process and communication testing, turning insights and trends into clear actions and stronger communication.
• Legal brand support: Support Nordic Marketing with trademark, domain and brand-related legal matters, acting as a key contact for relevant internal and external partners.
• Goodies brand support: Apply your brand and communication expertise to Goodies as a Nordic Brand & comms expert supporting the Global Goodies team at Hero Group when necessary.
• Cross-functional leadership: Partner closely with the Nordic Marketing Manager, Product Managers and country teams to translate brand strategy into activation plans and execution that support our Nordic Commercial Plans and category growth and build Brand Equity. Influence, energize and align colleagues, agencies and partners across markets and functions, while managing agreed A&P budgets and several projects in parallel.

What we are looking for

• At least 5 years of experience in brand management, brand strategy, communication, or closely related roles, for example within FMCG and consumer goods.
• A strong track record of turning strategy into distinctive communication, content and activation with measurable impact.
• Excellent understanding of brand-building, visual identity, messaging, tone of voice, content planning and consumer journeys.
• Strong project leadership, stakeholder management and prioritization skills, with the ability to move confidently between strategic thinking and hands-on delivery.
• Experience of working with creative, media, design, research and production partners across multiple markets.
• A bachelor’s or master’s degree in marketing, Communication or a related field. Relevant studies from Berghs, IHM or equivalent are also valued.
• Advanced PowerPoint and Microsoft 365 skills. Experience of AI-enabled ways of working is a plus. We use e.g. Co-pilot at Hero Nordics every day.
• Fluency in English and Swedish both written and spoken is required. Additional Nordic language skills are an advantage.

About you

You combine strategic brand thinking with a strong creative eye and disciplined execution.

You see the big picture, but you also care about the details that make communication feel distinctive and coherent. You are proactive, collaborative and comfortable influencing senior stakeholders, country teams and external partners.

Most importantly, you bring energy, curiosity and a genuine desire to create work that makes consumers and colleagues feel “Wow”.

You are also motivated by the opportunity to make a meaningful difference for families and bring purpose to your everyday work. Semper is a trusted ally for parents, and this trust is something we work to achieve and maintain every day.

Why join us?

• Shape the next chapter of Semper, a trusted Nordic brand with an important role in families’ everyday lives.
• Lead visible brand transformation, content and communication initiatives across several markets.
• Work in a purpose-driven, entrepreneurial, and highly committed and collaborative team with strong cross-functional and international exposure.
• Join a family-owned company that combines long-term thinking with autonomy, accountability and the opportunity to make a real impact.
• Our culture: At Hero, we believe great companies are built by people who are empowered to make a real impact. We have an open, flexible, and informal way of working, where everyone has a voice in shaping what we do and how we do it. We collaborate with colleagues across our international organisation.
• Our Values: Our values are at the heart of everything we do. Developed through an inclusive process involving colleagues from across the business, they guide how we work, collaborate and succeed together. They reflect who we are today and the future we are building.

Create Wow – We go beyond expectations and strive to make a meaningful im-pact.

Everyone Hero – Every individual matters and every contribution counts.

Nourish Others – We support, inspire, and help each other grow.

Take Responsibility – We own our actions and outcomes, individually and as a team.

Ready to create Wow with us?

Apply now and help us build distinctive, relevant and trusted brands for families.

This role will report to Maja Håland Sundgren, Marketing Manager Growing-up Hero Nordics

Applications are accepted only through our official Hero application links on our website and on LinkedIn.

Last application date: Sunday, 29th November 2026. We will begin interviewing in December and on an ongoing basis, so please apply as soon as possible by attaching your CV and short cover letter in your online application.

Location and mobile work: Based at Hero in the Nordics’ headquarters in Sundbyberg, Sweden, with a mobile working model three days in the office (out of which two days are set) and the option to work remotely up to two days per week, when business needs support it.