Nordic Marketing Coordinator

About us

We are Bugaboo Group, home to three iconic brands: Bugaboo, Joolz, and Artipoppe. Each has its own story and identity. Together, we share one purpose: creating exceptional products and experiences that support families at every stage of parenthood.

Bugaboo pioneers premium mobility, empowering parents to explore the world with confidence. Joolz pairs smart designs with a commitment to sustainability, so families can make conscious choices without compromising style. Artipoppe redefines babywear through luxurious craftsmanship that celebrates both parent and child.

Our story is built by people. From designers and engineers to marketers and customer care experts, more than 1,100 of us work across 30 countries to shape the future of our brands. We care about what matters, putting families, quality, our people, our brands, and our planet at the heart of what we do.

We are united by innovation, collaboration, and a drive to make a meaningful impact. We innovate with impact, encouraging curiosity, welcoming new perspectives, and exploring ideas that make a difference. We grow together, sharing knowledge and believing the best ideas come from diverse teams working together.

Here, everyone is valued, respected, and empowered to succeed. We celebrate diversity, foster inclusion, and create room for people of all backgrounds to grow. We are driven to deliver, taking ownership of our work and the outcomes we create.

Join us. Bring your talent, build your career, and help shape the everyday lives of families around the world.

Your aim as a Marketing Coordinator is to support the execution of marketing initiatives across the Nordics, helping to increase brand visibility, support retail partners, and contribute to the successful delivery of marketing plans for Bugaboo and Joolz. You will coordinate day-to-day marketing activities, support local campaigns, and work closely with internal and external stakeholders to ensure projects are delivered effectively.

You will be part of the Nordics Marketing Team, reporting to the Marketing Manager for Nordics. You will join a small team based in Stockholm, working alongside one colleague on-site while collaborating with a broader team across EMEA. This role offers a hybrid work model, allowing you to work partly remotely and partly from a co-working space in Stockholm.

What will you do

Bugaboo & Joolz: Execution and coordination of agency relationships, retail support and local marketing activities

· Develop, execute, and measure Nordic marketing plans in collaboration with the Marketing Manager, with a focus on retail and PR.

· Manage the Nordic marketing calendar in collaboration with the Marketing Manager, ensuring alignment with Performance Marketing and e-commerce teams across all channels.

· Brief the Go-to-Market team on local creative asset requirements.

· Manage day-to-day communication with PR and influencer agency, supporting product seeding activities, brand initiatives and events.

· Manage the preparation and distribution of retail marketing toolkits and assets. Upload materials to external platforms and keep the Nordic sales team and retailers informed.

· Coordinate key account marketing meetings with retail partners and monthly/quarterly reporting on activities and results.

· Ensure consistent brand execution across retailers’ digital channels and physical stores, inline with brand guidelines and the overall brand message.

· Plan and deliver Nordic retail and marketing events in collaboration with the Marketing Manager.

· Support local CRM activities with translations and proofreading.

· Support ad-hoc marketing requirements in line with business priorities and marketing objectives.

· Manage POS materials across retail partners, supporting availability, distribution and consistent brand execution in stores.

Joolz:Support the coordination of retail partner marketing plans, budgets, reporting, GTM activities and brand collaborations.

· Lead in coordinating joint marketing plans with selected retail partners, supporting planning, budgeting, execution and follow-up.

· Manage marketing purchase orders, maintain budget trackers and support expenditure reporting.

· Compile performance reports, tracking results and supporting the evaluation of marketing activities and ROI.

· Lead local GTM planning and execution, including coordination of activities, documentation and follow-up.

· Coordinate Joolz PR and influencer collaborations, campaigns and events, ensuring smooth execution and alignment with brand priorities.

What you will bring to the table

The successful individual will ideally have a marketing degree and minimum of minimum of 2 years relevant experience. Beyond all else, an individual with a positive and solutions based mindset, willing to take initiative and work creatively.

Experience in retail marketing is essential. PR/Influencer experience is also important for this role.

Naturally you will be commercially minded and enjoy delivering compelling campaigns. A good knowledge of local retailers would be beneficial. You will be a strong team player, excellent communication and organisational skills and a key eye for detail. You will be flexible and able to quickly adapt to changes in the market.

What we offer

· An enthusiastic team of friendly, driven colleagues with love for our mission and brand;

· An inspirational, inclusive, fast-growing international work environment in which you can make a difference and develop yourself further;

· Access to OpenUp (wellness hub) - monthly wellbeing webinars, individual coaching and an Employee Assistance Program with free access to Mental Health Professionals for when times are tough;

· Holiday swap (you are free to exchange a public holiday for another day that is more important to you);

· Eligible to participate in Bugaboo’s bonus plan;

· Flexible and hybrid working and the opportunity to work from anywhere in the world 8 weeks of the year;

· A Bugaboo Group gift when expecting a baby & Bugaboo friends & family of 20% discount;

· Work from home office allowance;

· Company pension plan with 5% employer contribution;

· Day off on your Birthday & Day off for volunteering activities.

Once you apply

If you’re considered a candidate for the role, our Talent Acquisition team will be in touch to continue the conversation. If we both get a positive vibe, you'll be invited for a first interview with the hiring manager. If that goes well, we'll move on to the second and potentially third interviews, to dive deeper into your connection with Bugaboo and what we can offer each other.

Ready to join the Bugaboo Group team? Apply now.