Omnichannel Media Strategist

The Omnichannel Media Strategist leads the development of integrated media strategies and plans for Moore's nonprofit clients, connecting audiences with brands through effective, data-driven media campaigns.

The ideal candidate brings strong expertise in digital media strategy, including paid social, paid search, programmatic, connected TV, and online video, along with experience or familiarity with traditional advertising channels such as broadcast television, radio, out-of-home, and print.

This position works closely with brand strategists, creative teams, audience specialists and media buying teams to develop integrated campaigns that build brand awareness, reach new audiences, drive engagement and inspire action.

The successful candidate is a strategic thinker who understands how different media channels work together, can translate audience insights and campaign performance into actionable recommendations, and thrives in a fast-paced, collaborative agency environment.

Moore is a data-driven constituent experience management (CXM) company achieving accelerated growth for clients through integrated supporter experiences across all platforms, channels, and devices. We are an innovation-led company that is the largest marketing, data, and fundraising company in North America, serving the purpose-driven industry with clients across education, association, political, and commercial sectors.

1st Degree, a Moore company, is a communications and brand strategy partner for purpose-driven organizations. We shape brand storytelling across media, influencers, and emerging channels to build awareness, trust, and long-term engagement that fuels growth.

For more information about 1st Degree and Moore, please visit www.1stdegree.com and www.wearemoore.com

Your Impact:

• Lead the development of omnichannel media strategies that align with client objectives, brand positioning, target audiences and campaign KPIs.
• Provide strategic direction for digital media, including paid social, paid search, programmatic display, connected TV, online video and emerging platforms.
• Evaluate opportunities to incorporate broadcast television, radio, out-of-home, print and other traditional channels into integrated media plans as appropriate.
• Partner with Brand Strategists to translate client business objectives, audience insights and brand strategies into actionable media recommendations.
• Work with media planning and buying teams to establish channel mix, budget allocations, campaign timing and appropriate media investments.
• Evaluate new media opportunities and recommend approaches that maximize campaign effectiveness and support broader brand objectives.
• Collaborate with Brand Strategists and media planning teams to assess overall campaign effectiveness and identify opportunities to strengthen media strategy.
• Serve as a trusted strategic media partner to Brand Strategists, account teams and clients, guiding media investments, channel opportunities and campaign effectiveness.
• Partner with Brand Strategists to ensure media strategies support client goals, reach priority audiences and deliver against broader brand marketing objectives.
• Lead client-facing media strategy discussions and presentations, clearly communicating recommendations, rationale and strategic implications.
• Collaborate with media planning, buying, analytics, creative and account management teams to deliver cohesive, integrated campaigns.
• Build strong client relationships through proactive communication, strategic thinking and responsiveness to evolving needs.

Your Profile:

• Bachelor’s degree in Marketing, Advertising, Communications or a related field, or equivalent professional experience.
• 4–6 years of experience in digital media strategy, integrated media planning or advertising.
• Demonstrated experience recommending digital media strategies, budgets and channel mixes across multiple platforms.
• Experience working with media planning and buying, analytics, creative and account management teams.
• Experience presenting media strategies and recommendations to clients or senior stakeholders.
• Ability to interpret campaign results and connect media performance to broader brand marketing objectives.
• Strong expertise in digital media strategy and planning, including paid social, paid search, programmatic advertising, CTV, and online video.
• Understanding of how digital and traditional advertising channels work together to build awareness, engage audiences, and inspire measurable action.
• Ability to set media investment priorities, evaluate channel mix and translate audience insights and client goals into effective media recommendations.
• Strong analytical acumen and ability to interpret performance findings from media and analytics teams to guide strategic decisions.
• Knowledge of media planning principles, including audience targeting, reach, frequency, channel allocation, and media efficiency.
• Ability to direct specialized media planning and buying teams while relying on those teams for detailed buying, execution, monitoring, and tactical optimization.
• Strong client-facing presentation, communication and relationship-building skills.
• Ability to collaborate effectively with brand strategy, creative, analytics, account management and media teams.
• Strong organizational skills, attention to detail, and ability to manage multiple campaigns and shifting priorities.
• Curiosity about emerging channels, technologies, and consumer media behaviors.

How We’ll Support You:

• Join the largest marketing and fundraising company in North America serving the nonprofit industry, where we prioritize innovation and professional growth.
• Collaborate with industry subject matter experts with over 5,000 employees across the enterprise.
• To help you stay energized, engaged, and inspired, we offer a wide range of benefits, including comprehensive healthcare, paid holidays, and generous paid time off so you can have the time and space to recharge and pursue your other passions and be with the people you care about.
• Moore is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.