Online Content Operations Manager

We are looking for an Online Content Manager – Commercial & Automation to join our Content team at Ounass.

This is an exciting opportunity for a commercially minded content leader who combines a passion for storytelling with a strong understanding of e-commerce performance, operational efficiency and emerging technologies.

You will lead our always-on commercial content across key digital touchpoints, ensuring content is engaging, on-brand and designed to drive customer engagement, product discovery and conversion.

Beyond content delivery, you will play a key role in transforming how we work, introducing smarter processes, AI-powered solutions and automation to help the team deliver high-quality content at scale.

Working closely with our Trading, Buying, Creative, Editorial, CRM, Marketing and Technology teams, you will bring together commercial thinking, creativity and operational excellence.

What You'll Be Doing

Commercial Content & Planning

• Lead the planning and delivery of always-on commercial content across our website, homepage, CRM, newsletters and social channels.

• Translate commercial priorities and trading calendars into engaging content that drives customer engagement and conversion.

• Oversee English and Arabic copywriting, translation and localisation, ensuring consistency with Ounass' luxury tone of voice.

• Manage day-to-day brand exposures and commercial content requirements, from briefing and execution through to optimisation.

• Establish clear briefing processes, timelines and delivery standards to ensure smooth collaboration across teams.

• Oversee content publishing, quality assurance and governance across platforms such as Contentful and Jira.

• Plan team capacity and resources to deliver effectively during peak trading periods and major commercial moments.

Content Performance & Optimisation

• Use content performance data and commercial insights to identify opportunities to improve engagement and conversion.

• Monitor key performance indicators, including click-through rates, engagement and commercial outcomes.

• Test and optimise messaging, copy and content formats to improve performance.

• Partner with cross-functional teams to understand customer behaviour, trading priorities and category performance.

• Turn data and insights into actionable recommendations that continuously improve content effectiveness.

AI, Automation & Innovation

• Partner with the Content Automation Strategist to explore, test and implement AI and automation solutions.

• Identify opportunities to streamline recurring content requirements through templates, automation and smarter workflows.

• Introduce scalable processes that improve turnaround times, productivity and content consistency.

• Measure the impact of automation initiatives through efficiency gains, time saved and improved output.

• Champion innovation and new ways of working while maintaining Ounass' high editorial and brand standards.

Team Leadership & Collaboration

• Lead, coach and develop a team of content professionals, creating a culture of accountability, collaboration and continuous improvement.

• Set clear priorities, manage workloads and ensure high standards of quality and timely delivery.

• Build strong relationships with stakeholders across Trading, Buying, Marketing, Creative, CRM and other business functions.

• Proactively identify challenges, improve processes and find practical solutions to deliver content more efficiently.

• Inspire the team to embrace innovation, challenge existing ways of working and continuously raise the bar.

What We're Looking For

• 6–8+ years of experience in content marketing, editorial, e-commerce, retail or a related field, including experience managing a team.

• Experience within luxury, fashion, beauty, premium retail or a fast-paced e-commerce environment would be an advantage.

• Excellent English copywriting and editorial skills, with an understanding of luxury brand storytelling and tone of voice.

• A strong commercial mindset, with the ability to connect content decisions to business objectives and customer behaviour.

• Experience managing high volumes of content across multiple channels while maintaining quality and consistency.

• A data-driven approach, with experience using content performance insights to drive optimisation.

• Hands-on curiosity and enthusiasm for AI, automation and emerging content technologies.

• Strong organisational and project management skills, with the ability to manage competing priorities and tight deadlines.

• Experience with content management and workflow tools such as Contentful, Jira or similar platforms.

• Strong leadership, stakeholder management and communication skills.

• A proactive, solutions-oriented mindset with a passion for improving processes and challenging the status quo.

What's in It for You?

At Ounass, you'll be part of a dynamic and forward-thinking team that's shaping the future of luxury e-commerce in the Middle East.

• Make an impact: Play a key role in shaping how commercial content is created, delivered and optimised across one of the region's leading luxury e-commerce platforms.

• Drive innovation: Be at the forefront of AI and automation adoption, helping transform content operations and ways of working.

• Grow your career: Gain exposure to multiple business functions, exciting projects and opportunities to develop your leadership capabilities.

• Work with talented people: Collaborate with passionate, creative and commercially driven teams in a diverse and inclusive environment.

• Be part of something exciting: Join a business that values fresh thinking, collaboration and continuous improvement.