Online Marketing Specialist
- Hiring from
- United States
- Work type
- Hybrid
- Posted
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Right at Home is looking for an Online Marketing Specialist (OMS) to join our team! This role is focused on helping Right at Home Franchisees strengthen their local digital presence through website optimization, search engine optimization (SEO), local search strategies, analytics, and digital marketing best practices. This role works directly with Franchisees to evaluate website performance, identify opportunities for improvement, interpret digital analytics, and translate those insights into practical strategies that help local offices improve their online visibility and performance.
- Do you have a solid understanding of digital marketing?
- Do you thrive in a fast-paced environment with multiple priorities?
- Do you have hands-on experience managing and optimizing websites through a content management system(CMS)?
- Can you translate digital marketing concepts into clear, actionable recommendations for franchise owners?
- Do you enjoy coaching others to improve their digital presence and achieve their business goals?
If you answered YES to the questions above... keep reading and apply today!
Right at Home is clear in its mission... "To improve the quality of life for those we serve." You can help us achieve this mission by lending your leadership experience, proactive problem-solving abilities, success in small business and effective coaching skills to our organization!
When you come and work for Right at Home, you are joining a company that values its employees in all aspects of life. We offer a casual work environment, hybrid work availability, flexible time off, parental leave, competitive pay, and so many other great benefits!
We are protective of our culture and enjoy working with others who share our core values: Authentic, Accountable, Approachable, Collaborative and Integrity! We aspire to work with colleagues who Get it, Want it and have the Capacity to do it. That means you'll work with people who know what it takes to succeed, strive for excellence and have the skills and knowledge necessary to get the job done right! We use the EOS approach to our business, creating transparency and accountability.
Right at Home does not provide employment-based visa sponsorship for this role. Candidates must be authorized to work in the United States without the need for current or future sponsorship. Employment is contingent upon maintaining valid work authorization throughout employment.
Primary Responsibilities:
Right at Home is clear in its mission... "To improve the quality of life for those we serve." You can help us achieve this mission by lending your leadership experience, proactive problem-solving abilities, success in small business and effective coaching skills to our organization!
When you come and work for Right at Home, you are joining a company that values its employees in all aspects of life. We offer a casual work environment, hybrid work availability, flexible time off, parental leave, competitive pay, and so many other great benefits!
We are protective of our culture and enjoy working with others who share our core values: Authentic, Accountable, Approachable, Collaborative and Integrity! We aspire to work with colleagues who Get it, Want it and have the Capacity to do it. That means you'll work with people who know what it takes to succeed, strive for excellence and have the skills and knowledge necessary to get the job done right! We use the EOS approach to our business, creating transparency and accountability.
Right at Home does not provide employment-based visa sponsorship for this role. Candidates must be authorized to work in the United States without the need for current or future sponsorship. Employment is contingent upon maintaining valid work authorization throughout employment.
Primary Responsibilities:
- Consistently upholds and demonstrates the Right at Home core values: Authentic, Accountable, Collaborative, Integrity and Approachable
- Manage and optimize Franchisee website content through the organization’s content management system (CMS), ensuring sites support local visibility, usability, brand standards, and business goals
- Partner directly with Franchisees to evaluate website performance, identify opportunities, and provide actionable digital marketing recommendations
- Coach Franchisees on website optimization, SEO, local search, online reputation, and other digital marketing best practices that strengthen their local online presence
- Monitor organic search performance and website analytics to identify opportunities to improve visibility, traffic, engagement, and overall website effectiveness
- Identify opportunities to optimize existing pages and develop landing pages that support Franchisee marketing and business goals
- Use website analytics, search performance data, and other digital marketing tools to translate performance insights into clear recommendations for Franchisees
- Support strategies that enhance local search visibility and strengthen Franchisees' overall digital presence
- Collaborate with internal teams and external partners to ensure website initiatives align with broader marketing strategies and organizational priorities
- Maintain brand standards and a consistent user experience across web properties while supporting the unique needs of local markets
- Manage multiple website requests, digital projects, and Franchisee priorities simultaneously while maintaining strong communication and follow-through
- Stay current on evolving SEO, search behavior, website optimization, local search, analytics, and digital marketing trends, including zero-click search and emerging technologies
- Participate in special projects and perform other duties as assigned
Successful Candidates will have:
- Bachelor’s degree in Marketing, Digital Marketing, Communications, or a related field, or equivalent relevant experience
- 4+ years of experience in digital marketing, website management, SEO, or related areas
- Experience working with content management systems (CMS), website analytics, SEO/search tools, and basic HTML
- Working knowledge of website optimization, local search, landing pages, and digital marketing best practices
- Ability to analyze website performance and translate data into actionable recommendations
- Strong coaching and consulting skills, with the ability to explain digital marketing concepts to non-technical audiences
- Excellent communication, presentation, organization, and project management skills
- Ability to manage multiple priorities while collaborating effectively with Franchisees and internal teams
- Experience with Google Analytics/GA4, Google Search Console, Google Business Profile, or similar platforms preferred
- Franchise, multi-location business, and/or home care experience is a plus
Right at Home, a RiseMark Holdings, LLC Company, is an equal opportunity employer that celebrates, supports and promotes diversity and inclusion. We will consider all qualified applicants without regard to race, color, religion, sex, national origin, disability, protected veteran status, sexual orientation or gender identity, or any other legally protected basis, in accordance with applicable law.
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