Operations & Systems Optimization Specialist (Remote | LATAM Only)

Operations & Systems Optimization Specialist (Remote | LATAM Only)  Summary: We're hiring a high-agency Operations & Systems Optimization Specialist to support a fast-growing U.S. real estate and hospitality business. This role focuses on building operational structure, improving workflows, implementing AI-driven systems, and increasing efficiency across the organization.We're looking for someone who thinks in systems, automation, accountability, and optimization not just task execution. This role combines operations management, systems building, AI implementation, and workflow optimization in a fast-paced, high-growth environment. Why This Role is Unique: High ownership role with direct operational impact. Opportunity to build systems and processes from the ground up. Blend of operations, automation, AI tools, and workflow optimization. Work directly with leadership in a fast-growing business. Opportunity to grow into a higher-level operational leadership role. What You'll Own: Building and optimizing operational systems and workflows. Creating SOPs, documentation, and scalable processes. Implementing AI tools, automations, and workflow improvements. Improving CRM organization, reporting visibility, and accountability. Supporting onboarding systems and operational coordination. Core Responsibilities: Systems & Process Optimization Audit and improve SOPs and workflows. Build scalable systems inside Notion and operational tools. Create documentation, playbooks, and process frameworks. Identify inefficiencies and proactively implement solutions. Improve operational visibility and accountability across teams.  AI & Automation Design and implement AI-driven workflows and automations. Build Zapier integrations and operational automations. Reduce manual work through AI tools and workflow optimization. Research and implement tools that improve operational efficiency. CRM & Operational Infrastructure Optimize workflows inside Follow Up Boss, HubSpot, or similar CRMs. Maintain CRM organization, pipeline visibility, and reporting systems. Build automated follow-ups, tagging systems, and dashboards. Operations Support Support onboarding systems and operational coordination. Track recurring issues and improve operational processes. Help maintain smooth communication and execution across teams. Qualifications & Skills: Required Strong experience in operations, systems building, or process optimization. Experience with automations, AI tools, or workflow systems. Strong organizational and problem-solving skills. High ownership and ability to work independently. Strong written and verbal English communication. Comfortable working in fast-paced environments. Nice to Have Real estate, hospitality, or STR experience. Experience with AI agents and advanced automations. Experience building dashboards, SOPs, or reporting systems. Tools & Platforms Notion Zapier Follow Up Boss HubSpot Google Workspace Slack ChatGPT medium to expert Claude IA medium to expert CRM systems  Work Setup: Full Time Remote (LATAM only) Required Remote Setup Reliable high-speed internet connection. Personal work laptop or desktop computer. Quality headset for calls and communication. Dedicated workspace free from distractions and background noise. Compensation & Benefits Competitive compensation based on experience (paid in USD). Long-term remote opportunity. Growth opportunity within the luxury STR industry. About Purple: At Purple, we connect exceptional LATAM talent with U.S. companies through strategic outsourcing solutions that deliver results with integrity and excellence. Our mission is to help businesses scale without compromising on quality, while creating meaningful opportunities across borders. Explore our culture and team: gowithpurple.com LinkedIn Instagram Facebook TikTok Ready to support impactful legal work from anywhere? Apply now.