Organic Marketing Manager

About Swan & Edgar

Swan & Edgar (a Fields Luxury brand) is a British heritage watch brand, specialising in the design, manufacturing, and distribution of hand-assembled timepieces. We are fast growing, and looking to continue building our brand and sales mix on organic channels.

The role

Ownership of Swan & Edgar's organic channels end to end: Instagram, Facebook, YouTube, TikTok, Pinterest, LinkedIn and SEO/Journal. This will include strategy, planning, briefing, publishing/distribution, measurement & reporting and iterating.

A balance of strategy, coordination, platform knowledge and creative/content direction is ideal. It is a hands-on senior role in a growing business. We do not have a Creative Director; this will be part of your role within the context or organic marketing. We have a freelance network of content creators (copywriters, video, UGC & statics), which you will direct and build.

What you will own

• Content engine. Monthly plan across Instagram, Facebook, TikTok, YouTube, Pinterest and LinkedIn: strategy, briefs, calendar, cut-downs from our film library, captions, publishing, creative direction, shoot coordination, post-production feedback, community replies.
• YouTube. Cadence, formats, titles, thumbnails, retention. A channel that earns search and sells watches.
• The Journal and SEO. A search-led editorial calendar, briefs to our writer, on-page SEO, technical fixes raised with developers, Search Console reviewed weekly.
• Email content. Working with our email marketers to build the community and amplify organic storytelling.
• Launches. Organic plan and assets for every new collection, sequenced with paid media.
• High-Quality Standards. Strict claims rules, strong aesthetics, brand guideline adherence, no typos etc. You are the last check before anything is published.
• Measurement. Organic, direct and branded search revenue, social and YouTube growth, Journal rankings, email campaign revenue. You use GA4, Search Console, YouTube Studio, Shopify and Triple Whale yourself.

What we are looking for

• Six or more years in organic, content or social marketing, including two or more owning organic channels for a premium/luxury consumer brand (e.g. watches, jewellery, menswear, fashion, spirits, design).
• You have grown a social account and YouTube channel that sold a product, and can show the numbers and what you personally did.
• You know the mechanics: SEO, Meta growth, YouTube search and retention, platform analytics, UTMs, attribution basics.
• Strong reporting skills on the above.
• A strong editor with real taste and sense of aesthetic. You brief well, edit in detail and have a strong sense of quality.
• Self-sufficient and proactive.
• Comfortable with AI tools. A real interest in watches, menswear, design or craft.

Key details

• Part-time remote long-term independent contractor.
• UK hours guidance Monday – Friday 9am -1pm.
• Access to your own laptop, a quiet workspace and strong internet.
• Start date: December 2026 with flexibility on start date. Ideally to start by Dec 15th 2026.
• Compensation: Compensation is in line with market rates and will vary depending on experience level. Exact numbers will be discussed with the founder following the video interview.