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Organic Search Specialist

JostensMarketing
Salary
$60K–$65K
Hiring from
United States
Work type
Hybrid
Posted

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Organic Search Specialist
HYBRID POSITION | ONSITE THREE DAYS A WEEK AT JOSTENS’ CORPORATE OFFICE (MINNEAPOLIS, MN)
JOB TYPE: Full-time
ABOUT YOU:
Our marketing team uses digital marketing strategies and tactics to reach consumers through various channels such as jostens.com, social media, email, and print materials. We collaborate closely with internal partners to create relevant and timely marketing campaigns that meet our customers' needs. This role focuses on executing organic search strategy and optimization, spanning search engine optimization (SEO), answer engine optimization (AEO) and generative engine optimization (GEO). Additionally, the role includes conducting keyword and search behavior research to inform website optimizations. The role collaborates with partners in Paid Media, Brand, UX, and Analytics to translate search insights into reports and actionable recommendations that support consumer needs and business goals.
YOU WILL:
  • Conduct keyword, topic, and competitor research to identify new website content opportunities.
  • Analyze audience needs, search intent, and B2B vs B2C consumer journeys to inform search recommendations and priorities.
  • Partner with UX, Developers, and other teams to help implement website changes, including both on-page and technical optimizations.
  • Stay informed about search engine updates and translate relevant changes into recommended actions.
  • Monitor evolving AI-powered search experiences and use available tools to assess how products, services, and the brand are represented by AI.
  • Develop recommendations that improve visibility across answer engines and generative AI experiences.
  • Partner with Brand, Content, and other teams to strengthen content quality and AI discoverability.
  • Stay informed on AI search behaviors, monitoring capabilities, and industry developments to recommend content opportunities.
  • Monitor and analyze performance metrics using tools like Google Analytics 4, Google Search Console, SEMrush, HubSpot, or similar.
  • Develop recurring reports that summarize performance, trends, opportunities, and key learnings.
  • Present performance data, insights, and actionable recommendations to internal partners and leaders.
YOU HAVE:
  • Bachelor’s degree in Marketing or related field, or equivalent combination of education and experience.
  • 2-3 years of hands-on experience in organic search with tools such as SEMrush and Google Search Console, Google Analytics 4, or similar platforms.
  • Strong knowledge of on-page, technical, and off-page SEO practices and current search ranking factors.
  • Ability to write and validate schema markup.
  • Experience executing backlink strategies.
  • Proficiency in Microsoft Office suite.
  • Strong verbal, written, and presentation communication skills.
  • The ability to communicate creatively and in an engaging manner.
  • Strong organizational skills and attention to detail with the ability to work efficiently on multiple projects with tight deadlines.
  • Ability to work individually and with cross-functional teams to develop consensus within diverse groups.
  • Excellent analytical, critical thinking, and problem-solving skills.
  • Ability to prioritize and multi-task in a fast-paced, changing environment.
  • Motivated, results-oriented, and committed to providing outstanding customer experiences.
Preferred:
  • Basic understanding of Google Analytics or other web analytics tools.
  • Familiarity with AEO, GEO, AI search visibility, or emerging AI search monitoring tools.
  • Experience working within a Content Management System, such as dotCMS, to make website/content updates.
  • SEO content writing or content brief development.
  • Experience developing or optimizing website content for both B2B and B2C audiences.
  • Knowledge of Paid Search principles and opportunities to coordinate organic and paid search insights.

LOVE WHERE YOU WORK:
  • We care about your health. We offer competitive healthcare (health, dental, vision, coverage) in addition to voluntary benefits including home and car insurance, pet insurance, flexible spending account, amongst many more.
  • We invest in your future. Our 401K plan has immediate vesting, so you can start saving for retirement right away.
  • We believe in flexibility. We offer a hybrid schedule with on-site work 3 days a week.
  • We want you to unplug when needed. We believe in taking your time off without guilt and offer accrued paid time off and company paid holidays. *For Washington residents, you will receive 13 vacation days, 8 paid sick leave, 11 company paid holidays, and family paid leave.
  • We care about your development. We support tuition reimbursement after 6 months of service.
  • We believe in pay transparency. The salary range is $60,000 to $65,000 with annual bonus eligibility.
ABOUT US:
Jostens leads the student commemoration market and has been serving local communities for over 125 years. We work with thousands of K-12 schools, colleges and universities each year, and have the honor of partnering with beloved sports teams and esteemed organizations across the country. Our iconic products — like yearbooks, letter jackets, class jewelry and championship rings — keep meaningful traditions alive and inspire millions of people to celebrate their unique stories, milestone moments and biggest accomplishments every year. We have 13 first-class facilities across the globe, from North America to the Caribbean. Watch a short video about us here.
ALL ABOUT MARKETING
Our Marketing team leverages digital marketing strategies and tactics focused on schools, independent sales reps, parents, and students to deliver the right message, to the right customer, at the right time. Team members will understand and leverage customer insights through data analysis & testing to then create experiences and relevant content throughout the customer journey and to support our specialized products lines including Yearbooks, Class Rings, Graduation Products, and Professional Sports. Through executing across a variety of consumer touchpoints on jostens.com, social, e-mail and print materials, the team collaborates with internal partners to create relevant and timely marketing campaigns to meet the needs of our customers. Jostens allows for a hybrid work setting that focuses on creating professional and personal development. We can’t wait to show you what our Marketing Team has to offer at Jostens!
AMERICANS WITH DISABILITIES ACT (ADA):
Jostens is committed to the full inclusion of all qualified individuals. If reasonable accommodation is required to fully participate in the job application or interview process, or to perform the essential functions of the position, please reach out to our HR team at recruiter@jostens.com or (952) 830-3300.
Jostens is an Equal Opportunity Employer and complies with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.

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