Organic Social Media and Influencer Marketing Specialist

Overview

Impact the Moment

The Organic Social Media and Influencer Marketing Specialist reports to the Sr. Director, Integrated Campaigns & Marketing Communications and supports the planning and execution of McGraw Hill's organic social media programs to build brand awareness, engagement, thought leadership, and community growth. This role collaborates with marketing, communications, content, and creative teams to publish social-first content, support integrated campaigns and business priorities, and engage audiences across organic social channels.

This role is a remote position, requiring up to 10% travel for internal and external events and meetings, and open to applicants authorized to work for any employer within the United States.

What You’ll Do:

• Own the organic social content strategy and calendar, aligning content to integrated marketing campaigns, events, customer stories, thought leadership, and broader business priorities.
• Develop, schedule, and publish engaging social content tailored to the needs, audiences, and best practices of each channel.
• Partner with marketing, content, creative, executives, customers, and advocates to develop and amplify compelling social content, including executive thought leadership and internal and external influencer and advocacy initiatives.
• Manage day-to-day community engagement and social listening.
• Track social media performance and translate results into insights and recommendations that improve content, audience engagement, and channel performance.
• Stay current on social trends, platform changes, audience behaviors, and emerging opportunities, applying relevant learnings to continuously evolve the organic social strategy.

Success looks like:

• Consistent execution of organic social content that supports campaign, brand, and audience priorities.
• Timely, accurate content calendars and reliable coordination across partner teams.
• Increased visibility and engagement for McGraw Hill thought leadership, customer stories, and campaign content.
• Responsive community engagement and effective social listening across priority channels.
• Clear reporting and actionable insights that help improve organic social media performance.

What You Bring:

• Bachelor's degree in Marketing, Communications, or a related field, or equivalent relevant experience.
• 2–3 years of experience in social media, digital marketing, communications, or a related field.
• Experience supporting and executing organic social media programs and content calendars.
• Working knowledge of social media best practices, content development, community management, and audience engagement.
• Strong written communication, editing, storytelling, and collaboration skills.
• Strong organizational skills with the ability to manage multiple assignments and deadlines.
• Experience with social media management, analytics, and listening tools preferred.

Why work for us?

At McGraw-Hill, we leverage cutting-edge technology to create innovative learning solutions that support learners at all stages of their educational journey. Our state-of-the-art digital tools and platforms provide personalized, interactive experiences that enhance understanding and retention. Being part of McGraw-Hill means joining a team dedicated to shaping the future of education and making a real impact on students' lives. It's an exciting opportunity to contribute to a company that values innovation, collaboration, and excellence.

The pay range for this position is between $75,000 - $85,000 USD annually, however, base pay offered may vary depending on job-related knowledge, skills, experience, and location. An annual bonus plan is provided as part of the compensation package, in addition to a full range of medical and/or other benefits, depending on the position offered. Click here to learn more about our benefit offerings.

McGraw Hill recruiters always use a “@mheducation.com or @careers.mheducation.com” email address and/or from our Applicant Tracking System, iCIMS. Any variation of this email domain should be considered suspicious. Additionally, McGraw Hill recruiters and authorized representatives will never request sensitive information in email.