Outbound Lead Development Representative (LDR) – National

This is a remote position.

About Duratuf

About the Role

• Demand generation engine of our national outbound motion, with India as your market
  
• Research target companies in our focus industries and develop interest into sales-ready opportunities
  
• Move each contact from Prospect (MQL) to a sales-qualified lead (SQL) that Sales accepts, with a meeting on the calendar
  
• Full-cycle prospecting seat: you own the bridge into Sales, you do not negotiate or close, and you carry no pricing authority
  
• Fully digital and desk-based, with no field visits
  

Research and Target

• Identify and research target companies in India against the defined ideal customer profile (ICP)
  
• Build and maintain target account lists
  
• Map the decision-makers and buying committee in each account
  

Enrich and Maintain Data

• Source and validate contact information using approved tools
  
• Keep every prospect record in CRM accurate, complete and up to date
  

Pitch and Develop

• Reach out by email, LinkedIn, phone and WhatsApp (where applicable)
  
• Personalise every message and follow the defined sequences and cadences
  
• Open real conversations with plant, EHS, safety and procurement buyers
  

Qualify MQL to SQL

• Run a structured qualification against the criteria set by management and Sales
  
• Capture buying signals and make an honest qualify or reject call on every lead
  
• Understand each account's scope and potential
  

Fix the Meeting

• Secure a genuine meeting or next step with Sales and hand over cleanly
  
• Move real opportunities forward, not just pricing requests
  

Build Qualified Pipeline

• Develop and maintain a qualified pipeline for Sales, with clear opportunity value
  

Keep the CRM Honest

• Log every contact, activity, disposition and stage in CRM in real time
  

Feed the Loop

• Track outreach and conversion metrics and join the weekly performance review
  
• Share learnings back to demand generation and Sales so targeting and criteria keep getting sharper
  

How Success Is Measured

• MQL to SQL qualification against the agreed criteria
  
• SQL acceptance by Sales: a meeting fixed and taken forward, not just a request for pricing
  
• Pipeline value handed to Sales (for example, INR pipeline developed)
  
• GP contribution from qualified opportunities that convert into orders
  

Requirements

• Experience: 2-4 years in B2B lead generation, inside sales, presales, SDR / LDR or outbound business development
  
• Comfortable owning a daily qualification and calling number
  
• Hands-on outbound experience (required): reached out to business prospects, run discovery and qualified them
  
• Strong internet research skills; ideally has researched accounts on LinkedIn Sales Navigator, Apollo or similar
  

Technical Skills

• CRM familiarity (required), ideally Zoho CRM, with clean dispositions and stages
  
• Qualifies with a method (BANT / CHAMP / SPIN or similar), not gut feel
  
• Can read an account's scope and potential
  
• Plus: tools such as Apollo, LinkedIn Sales Navigator, HubSpot or Lusha
  

Functional Skills

• Strong communicator with business buyers: clear, confident written and spoken English and Hindi
  
• Comfortable with plant, EHS, safety and procurement contacts
  
• Gets the meeting: moves a conversation to a fixed next step, not a soft maybe
  

Nice to Have

• Experience in industrial, manufacturing, engineering, SaaS or B2B services
  
• Exposure to technical / industrial products or PPE
  

Application

• Include a link to your 90-second video introduction (questions are in the application form)
  

Benefits