Outbound Sales Development Representative (UK/US)

About the role Sales Development Representative (SDR) for outbound lead generation. You run a repeatable, high-volume outbound machine that produces qualified meetings every week. The sequence design, sending infrastructure, and QA framework are already built and maintained by the commercial/RevOps lead. Your job is to execute at volume, every day, and hit the number. Key responsibilities Cold calling: 50–70 dials a day into media and publishing, staffing and recruitment, and mid-market SaaS segments. Target buyers are CROs, VPs of Sales, Heads of Commercial, and RevOps Directors. Sequence execution: Run pre-built cadences per segment (day 1 email, day 3 social touch, day 5 proof point, day 8 call and voicemail, day 12 asset, day 18 breakup). Identify underperforming elements and bring data-driven feedback. Email at volume: Send 1,000+ emails daily through multi-mailbox, multi-domain setup in Instantly or Smartlead. Verify every address before send, monitor bounce rates, and flag issues immediately. Maintain bounce rate under 2%. LinkedIn outreach: Comment on target posts, view profiles, send connection requests (blank by default), and send 2–3 sentence DMs after acceptance focused on their pain, not features. Personalisation: Research and include one real, verifiable detail from the last 90 days on every first touch. List hygiene: Weekly review of customers, live pipeline, do-not-contact lists, unsubscribes, and 90-day recycle rule using the provided suppression process. Hot lane: Call anyone requesting a data asset within 15 minutes during business hours. Speed is measured and non-negotiable. Booking and handoff: Move positive responses into closers' calendars, tagged by source and variant. Booked means calendar-accepted, right title, target account. Weekly reporting: Track dials, connects, sends, delivered, positive reply rate, meetings booked, meetings held, and bounce rate. Results roll into team scoreboard reviewed every Monday. QA gate: For three small, tight-knit buyer segments, sendables and call lists go past the commercial lead before shipping. Once track record is built, move to independent running of the high-volume fourth segment. About you You have cold called at volume into UK, EU, or US B2B and can tell your connect-to-meeting rate without checking. Spoken English that is clear and easy to follow for UK, US, and EU buyers on the phone. Phone clarity and pace are essential. Native or near-native written English (British English for UK/EU-facing copy). You will work inside strict tone guidelines and banned phrases. Experience running multi-touch sequences (email, social, phone) day to day. You don't need to have architected one, but you need to understand why each touch exists. Comfortable working inside high-volume email tooling (Instantly or Smartlead) and know what healthy deliverability looks like day to day. GDPR-aware. UK and EU prospects require opt-out handling and data provenance awareness in your daily work. Comfortable working inside a scoreboard you cannot hide from. Nice to have: Track record in tech-sector outbound with strong, consistent dialer performance and disciplined, activity-driven approach to booking. Sports, sponsorship, or media exposure. Experience with Clay or HubSpot. About the business We are a B2B data intelligence platform. We sell signals — which companies are hiring, spending, moving people, warming up as buyers — to commercial teams tired of reacting to what is already public. Customers include large media and agency groups. We're building outbound in-house rather than paying an agency.