Paid Ads & Performance Marketing Manager (SEO & Content)

Role Description This is a full-time remote role for a Paid Ads & Performance Marketing Manager (SEO & Content). The role involves planning, executing, and optimizing multi-channel paid advertising campaigns (e.g., search, social, display, and retargeting) to drive qualified traffic, leads, and conversions for EvikNova’s prelaunch and ongoing growth. The person in this role will design and manage performance marketing funnels, oversee budget allocation, monitor KPIs, and run ongoing A/B tests across creatives, landing pages, and audience segments. They will also develop and implement SEO strategies, conduct keyword research, optimize website and landing page content, and collaborate closely with content creators to ensure alignment between paid campaigns, organic search, and brand messaging. Day-to-day responsibilities include performance reporting, export-ready dashboards, collaborating with product and sales teams on campaign goals, and continuously refining strategies based on data insights and market feedback.

Qualifications

• Proficiency in paid advertising and performance marketing, including experience with platforms such as Google Ads, Meta Ads, LinkedIn Ads, and other relevant digital ad networks.
• Strong skills in SEO strategy and implementation, including keyword research, on-page optimization, technical SEO fundamentals, and performance tracking using tools like Google Analytics and Search Console.
• Experience in content-focused marketing, with the ability to guide and collaborate on landing pages, blog content, and campaign assets that support both paid and organic acquisition.
• Data-driven mindset with expertise in marketing analytics, A/B testing, conversion rate optimization, and translating metrics into actionable insights for campaign improvements.
• Solid understanding of marketing funnels, audience segmentation, and lifecycle marketing, with the ability to design campaigns for awareness, acquisition, and retention.
• Excellent written and verbal communication skills, with the ability to present performance results and recommendations clearly to cross-functional stakeholders.
• Experience working in remote, fast-paced environments, preferably within SaaS, AI, or B2B technology companies, and comfort operating in prelaunch or early-stage contexts.