Paid Ads Specialist

Paid Ads Specialist

We are looking for an experienced Senior Paid Ads Specialist to manage and optimize paid advertising campaigns across multiple digital advertising platforms.

This is a project-based, fully remote position. The ideal candidate must have at least 6 years of hands-on paid advertising experience and be capable of independently managing campaigns from strategy and setup through optimization, tracking, reporting, and scaling.

Key Responsibilities

• Manage all paid advertising campaigns across multiple platforms, including:
• Meta Ads — Facebook & Instagram
• Google Ads — Search, Display, Performance Max, YouTube, Demand Gen
• LinkedIn Ads
• Taboola
• Outbrain
• TikTok Ads
• Microsoft Ads
• YouTube Ads
• Display Advertising
• Native Advertising
• Retargeting campaigns
• Programmatic advertising platforms and DSPs
• Other relevant paid media channels
• Develop complete paid media strategies based on business objectives, target audiences, budgets, and KPIs.
• Build, launch, manage, and continuously optimize campaigns.
• Manage campaign budgets across multiple channels and allocate spend based on performance.
• Conduct audience, keyword, competitor, placement, and market research.
• Create campaign structures for lead generation, sales, awareness, remarketing, and customer acquisition.
• Test different:
• Audiences
• Creatives
• Ad copy
• Offers
• Landing pages
• Bidding strategies
• Placements
• Campaign objectives
• Monitor and improve key performance metrics including:
• CPL
• CPA
• ROAS
• CPC
• CPM
• CTR
• Conversion Rate
• Lead Quality
• Customer Acquisition Cost
• Identify campaign performance issues and implement solutions quickly.
• Scale successful campaigns while maintaining profitability and lead quality.
• Manage remarketing and retargeting strategies across platforms.

Tracking & Analytics

The candidate should have strong experience with advertising tracking and attribution, including:

• Google Tag Manager
• Google Analytics 4
• Google Ads Conversion Tracking
• Meta Pixel
• Meta Conversion API
• LinkedIn Insight Tag
• TikTok Pixel
• UTM tracking
• Server-side tracking
• Conversion attribution
• Cross-platform tracking
• CRM lead tracking
• Offline conversion tracking

You should be comfortable identifying and troubleshooting discrepancies between advertising platforms, websites, analytics tools, and CRM systems.

Reporting & Performance Management

• Prepare regular campaign performance reports.
• Clearly explain what is working, what is underperforming, and what needs to change.
• Provide actionable recommendations rather than only reporting numbers.
• Track performance against agreed KPIs and budgets.
• Analyze lead quality in addition to lead volume.
• Work with internal teams to improve landing pages, creatives, tracking, and conversion funnels.
• Provide clear testing and scaling plans for each advertising channel.

Requirements

• Minimum 6 years of professional paid advertising experience is required.
• Proven experience managing significant paid media budgets.
• Strong hands-on experience with Meta Ads and Google Ads is mandatory.
• Strong experience with LinkedIn Ads.
• Experience with Taboola, Outbrain, native advertising, and programmatic advertising.
• Experience working with DSPs and programmatic media buying platforms is highly preferred.
• Strong understanding of lead-generation and customer-acquisition campaigns.
• Strong analytical and campaign optimization skills.
• Advanced understanding of digital advertising metrics and attribution.
• Experience managing multiple advertising accounts and campaigns simultaneously.
• Strong understanding of conversion funnels and landing-page optimization.
• Ability to independently audit existing advertising accounts and identify opportunities.
• Ability to work directly with developers, designers, copywriters, and marketing teams.
• Excellent communication and reporting skills.
• Strong attention to detail.
• Ability to work independently in a fully remote environment.

Preferred Experience

Experience with any of the following will be considered a strong advantage:

• Programmatic DSP platforms
• DV360
• The Trade Desk
• StackAdapt
• Amazon DSP
• Native advertising networks
• Lead-generation businesses
• B2B and B2C advertising
• SaaS
• Automotive
• Professional services
• E-commerce
• CRM integrations
• Conversion API integrations
• Server-side tracking
• Google Ads API
• Meta Conversion API
• Marketing automation platforms

What We Expect

We are looking for someone who can take full ownership of paid media.

You should be able to:

• Audit an existing advertising account.
• Build a clear advertising strategy.
• Launch campaigns without heavy supervision.
• Find problems in underperforming campaigns.
• Continuously test new strategies.
• Reduce acquisition costs.
• Improve lead quality.
• Scale successful campaigns.
• Recommend new advertising channels when appropriate.
• Manage multiple paid media platforms as one integrated acquisition strategy.

We are not looking for someone who only knows how to launch ads. We need a performance marketer who understands the complete paid acquisition process — from strategy and targeting to tracking, optimization, attribution, and scaling.