Paid ADV & Performance Marketing Manager

📍 This is a hybrid role based in Milan: 2 days a week in our office, 3 days remote.

About IDA

IDA is an influencer marketing boutique agency based in Milan. We partner with European brands and creators to build authentic, strategic and measurable campaigns across influencer marketing, content strategy, social media, paid amplification and creative production.

We're a young, ambitious, fast-growing team.

We work smart: clear processes, small teams, high ownership, and AI tools built into how we work every day.

About the Role

We're looking for a Paid ADV & Performance Marketing Manager to turn creator content into high-performing paid campaigns. You'll plan, launch and optimize creator-led ads, linking influencer marketing to measurable business results.

What You'll Do

• Plan and run paid campaigns built on creator content: Meta Partnership Ads, TikTok Spark Ads, YouTube
• Manage whitelisting and content licensing with creators and talent agencies
• Set up campaigns, audiences, budgets and tracking
• Run structured creative tests (hooks, formats, creators) and scale the winners
• Monitor and optimize daily for CPM, CPC, CPA and ROAS
• Build clear reports and insights for clients and internal teams
• Advise Account Managers on which creators and content will perform in paid
• Use AI and automation to speed up analysis and reporting

You're a Great Fit If You…

• Have at least >3 years of experience in paid social, with hands-on work on creator/influencer ads
• Are fully hands-on with Meta Ads Manager and TikTok Ads Manager
• Understand whitelisting, Spark Ads, Partnership Ads and content usage rights
• Think analytically, test rigorously and make decisions based on data
• Are fluent in Italian and English

Compensation

Gross annual salary (RAL): €32.000 – €40.000 + bonus + benefits, depending on experience.

Don't self-reject

If you like the role and believe you can excel, apply, even if your CV isn't "perfect."

Interested?

Apply via LinkedIn or send your CV to hello@idagency.it