Paid Marketing Lead

A fast-growing AI company backed by a leading Silicon Valley AI company is looking for a hands-on Paid Marketing Lead to scale user acquisition for its next-generation consumer AI platform for image and video creation. The role involves owning paid acquisition end to end, with a strong focus on creative performance, rapid experimentation, and scaling a subscription-based product.

Responsibilities

• Plan, launch, and optimize paid campaigns, primarily on Meta, with opportunities to scale TikTok, YouTube, and other channels.
• Manage and scale advertising spend while maintaining efficient acquisition economics.
• Build a high-volume creative testing process for video and visual ads, working closely with the creative team and UGC creators.
• Analyze campaign performance and use insights to improve creatives, targeting, and budget allocation.
• Own tracking, attribution, and performance measurement across the web-to-subscription funnel.
• Continuously test new approaches and iterate quickly in a fast-moving environment.

Requirements

• Personally managed $1M+ USD/month in advertising spend.
• Deep expertise in Meta Ads, including hands-on media buying, not just agency or team oversight.
• Proven track record in creative-led performance marketing, with high-volume testing of video and visual ads.
• Experience scaling a consumer subscription product.
• Excellent written and verbal English.

Nice to have:

• Experience with Partnership Ads on Meta, TikTok, or YouTube.
• Experience scaling spend on TikTok and/or YouTube.
• Knowledge of web-to-subscription funnels and server-side attribution.
• Background in AI, photo/video editing, or creative tools.
• Experience running UGC and creator programs.
• Familiarity with AI generation tools for producing and iterating on creatives.
• Strong analytics skills, including SQL, cohort analysis, LTV, and payback modeling.
• Experience leading or mentoring a small team.

What We Offer

• Ownership: Lead paid acquisition end to end and build a scalable growth engine from the ground up.
• Career growth: Opportunity to grow into Head of Growth and build an acquisition team.
• Close collaboration: Work directly with the founders and a small, ambitious team.
• Team meetups: In-person meetings for approximately one week every 2–3 months.
• Flexible start: We’re looking for someone to start ASAP, with a part-time start during your transition welcome.