Paid Media Coordinator

**Role:** Paid Media Coordinator
**Company:** Our client (JD written as Mylk Studios)
**Level:** Mid-level
**Type:** Full-time remote / offshore
**Reports to:** Sydney Wilhelm, Senior Manager of Growth Marketing
**Start:** ASAP

### Role Overview
Mylk Studios is looking for a creatively driven, highly organized Paid Media Coordinator to support our paid media team. This role sits at the intersection of creative and performance. You'll generate ad concepts, direct designers, write copy, and keep our creative pipeline moving, from assignment through upload into test ad sets.

Creative ideation is a core part of this job. You'll spend real time on social media studying what other brands are running and what's resonating, then turn those observations into fresh ideas for our ads. You'll pair that instinct with performance data so you understand what works in general and what works for us.

This is not a media buying role. You won't own budgets or campaign strategy. You'll work closely with, and under the oversight of, the paid lead to make sure the right creative gets made, gets to the right place on time, and teaches us something every time it runs.

If you're always scrolling on social media, have strong opinions about ads, think in spreadsheets, and catch the typo no one else sees, this role is for you.

### Day-to-Day Responsibilities

Creative ideation and research
- Generate new ad concepts, hooks, angles, and formats for paid social testing
- Spend time on social media every day, tracking trends, formats, and the ads other brands are running
- Research competitor and adjacent brands to identify what's working in paid ads, and share regular inspiration and takeaways with the paid lead
- Turn research and performance learnings into concrete creative ideas and test recommendations

Designer Direction
- Write clear creative briefs and give direction to graphic designers on new ads and iterations
- Communicate feedback clearly and constructively so revisions are fast and on target
- Manage designer timelines so assets are delivered on schedule

Creative coordination
- Manage the flow of ad creative assignments, from concept to final placement, so nothing gets lost or delayed
- Maintain a clear, organized creative process, including naming conventions, status tracking, and asset organization, and help improve it as the program grows
- Prepare creative for launch by confirming the correct formats, versions, and pairings with copy

Ad copy
- Write and iterate on ad copy (primary text, headlines, hooks) that fits the brand voice and the creative it runs with
- Draft multiple copy variations for testing and keep track of what's been tested

Creative uploads
- Upload creative and copy into test ad sets based on direction from the paid lead
- QA every upload before it goes live: links, copy, formatting, naming, and placements

Influencer asset tracking
- Track influencer and creator assets, social handles, and partnership codes in an organized, up-to-date system
- Make sure partnership details are correct before creator content runs in ads

Performance insights
- Review creative performance data to identify which concepts, formats, hooks, and copy are working
- Summarize creative learnings for the paid lead and feed them back into ideation and design briefs

### Required Qualifications
- 5-8 years experience in a paid media, creative strategy, creative operations, or marketing coordination role
- Experience working at a US-based DTC or e-commerce brand
- A strong creative ideation track record: you can show examples of ad concepts or creative you've pitched or developed
- Heavy, active social media user, with a pulse on trends, platform-native formats, and what other brands are doing in paid ads
- Experience managing and communicating with graphic designers, including writing briefs and giving clear, actionable feedback
- Exceptional organization: you can manage a high volume of assets, versions, and deadlines without dropping anything
- Meticulous attention to detail, with a habit of QA-ing your own work before anyone else sees it
- Strong creative judgment and a clear sense of what makes a scroll-stopping ad
- Strong English writing skills, with the ability to write concise, on-brand ad copy
- Comfort reading performance data and drawing clear, practical takeaways from it
- Familiarity with paid social ad platforms (e.g., Meta, TikTok) and how ad sets and creative testing are structured
- Reliable, proactive communication when working remotely and asynchronously
- Willingness to take direction while bringing your own ideas to the table

Experience at a fast-growing US apparel, beauty or lifestyle DTC brand; hands-on experience with creative-testing frameworks on Meta and TikTok; familiarity with creative tracking tools such as Airtable, Notion, Asana or Motion; experience coordinating UGC or influencer content for paid ads.