Paid Media Manager

Position Type: Part-time with possibility to transitioning to Full Time Location: Philippines (Remote) Schedule: Monday to Friday, AEST Hours About the Company Our client is an established Australian children’s movement and recreational education provider dedicated to helping young people build confidence, develop life skills, and grow through movement. The organization operates multiple vibrant, purpose-built facilities and delivers engaging programs designed to make physical activity fun, inclusive, and development-focused. About the Role We are looking for an experienced Paid Media Manager to take ownership of the company’s paid advertising activities across Google and Meta. The role will focus on improving campaign performance, managing budgets, strengthening tracking and reporting, and helping the team understand which marketing activities are driving enquiries and enrolments. The successful candidate will initially review the existing agency-managed accounts and develop a clearer, data-led paid media strategy. The role will work closely with the internal marketing and content team but will remain primarily focused on paid acquisition and performance. This is a 100% remote position. Responsibilities Meta & Google Ads Management – Launch, manage, and optimize paid campaigns across both platforms to improve ROAS and overall efficiency. Budget Management – Monitor and pace advertising spend across daily, monthly, and quarterly budgets, providing clear recommendations for budget allocation. Campaign Performance Analysis – Track campaign health, ROAS, CPA, CPL, conversion rates, and lead quality to identify optimization opportunities. Dashboarding & Reporting – Prepare clear performance reports and dashboards, translating campaign data into actionable insights for stakeholders. Paid Media Strategy – Develop channel recommendations, campaign plans, and expansion opportunities based on performance data and market trends. Audience Targeting – Build and refine audience segments, including prospecting, retargeting, and location-based audiences, to improve reach and conversions. Tracking & Attribution – Improve conversion tracking through Google Analytics, Google Tag Manager, and platform reporting tools to better connect campaigns with enquiries and enrolments. A/B Testing – Conduct structured tests across creatives, audiences, campaign messaging, and landing pages to improve campaign results. Creative Collaboration – Partner with the internal content team to evaluate advertising assets and develop higher-converting creative variations. Competencies and Qualifications Must-Have At least 3 years of hands-on paid media experience. Proven experience managing Google Ads and Meta Ads. Strong track record of managing budgets and improving campaign performance. Proficiency in Google Analytics, Google Tag Manager, and advertising reporting tools. Strong understanding of audience targeting, conversion tracking, and campaign optimization. Ability to explain campaign results and budget recommendations clearly. Strong analytical, communication, and stakeholder-management skills. Nice-to-Have Experience building performance dashboards and presenting campaign insights. Experience conducting structured A/B tests. Experience advertising to Australian consumers or managing multi-location campaigns. Exposure to children’s programs, fitness, education, recreation, or lifestyle brands. Familiarity with Salesforce or similar CRM platforms. Application Process We understand that searching for a new job can be challenging, and we’re here to support you every step of the way. Our goal is to make the process as transparent and respectful as possible. Typically, the interview process includes a Recruiter Interview, Client Interview, and Practical Test, but this may vary depending on the role. Throughout each stage, we’ll keep you informed and provide feedback as quickly as we can, ensuring you feel valued and supported throughout your journey with us.