About the job
Paid Media Manager
South Africa (Remote) | Full-Time | Permanent | Influencer Marketing
Placed by Hotsourced – connecting top South African talent with world-class global companies
Are you passionate about paid media, social platforms, and turning great content into measurable commercial results? Do you enjoy combining strategic thinking with hands-on campaign execution? If so, this could be an exciting opportunity to build something from the ground up.
Our client is a fast-growing UK influencer marketing company helping some of the world’s biggest brands build authentic relationships with creators and their audiences. With an established client portfolio and a strong focus on measurable performance, they are now looking for a commercially minded Senior Paid Media Manager to launch and lead their paid media function.
This is a hands-on leadership opportunity where you’ll shape the paid media proposition, work across B2C and B2B campaigns, and help build a scalable function within a high-growth environment.
About The Role
We are looking for a Senior Paid Media Manager who can take ownership of paid media from strategy through to execution.
You’ll build a high-performing paid media offering for both client campaigns and internal growth initiatives, using influencer content and paid amplification to drive meaningful performance.
You’ll work closely with Account Management, Marketing, Operations, Sales, and leadership to develop campaigns, improve performance, identify opportunities, and establish the processes needed to scale the function effectively.
This is a hands-on role. We’re looking for someone who is confident developing strategy but equally comfortable getting into Ads Manager, analysing performance, troubleshooting campaigns, and making real-time optimisation decisions.
Responsibilities - What you’ll be doing:
Leadership & Growth Strategy
- Own the paid media solution from the ground up, helping shape the service, team structure, pricing, and delivery model.
- Develop strategies that combine influencer content with paid amplification to drive performance for B2C brands.
- Oversee the paid media P&L, working closely with leadership, Account Management, and Sales to drive profitability.
- Represent paid media internally and externally, supporting sales conversations and client delivery.
Platform Execution & Campaign Management
- Plan, launch, manage, and optimise campaigns across Meta, TikTok, Google, and LinkedIn.
- Manage paid media campaigns for both clients and internal initiatives, including influencer recruitment and B2B lead generation.
- Build and continuously improve testing strategies across creative, audiences, spend, and campaign performance.
- Monitor spend pacing and campaign performance, making real-time optimisation decisions.
- Stay up to date with platform developments and ensure campaigns evolve alongside industry and platform changes.
Operational Workflow & Safeguards
- Build frameworks that maintain campaign performance throughout the full week, including spend caps, alerts, and weekend-safe campaign setups.
- Ensure attribution, pixel tracking, analytics, and measurement are consistently implemented and accurate.
- Contribute to monthly reporting, campaign wrap-ups, performance analysis, and actionable insights.
Cross-Functional Collaboration
- Partner with the Account Management team to strategise, forecast, and support the sale of paid media solutions to clients.
- Work closely with the Marketing team to deliver high-performing B2B awareness and lead generation campaigns.
- Collaborate with Operations to drive targeted influencer recruitment through paid channels and grow the platform.
- Act as a key internal point of contact for paid media strategy, performance, and troubleshooting.
Team Development
- Provide mentorship and guidance to team members as the paid media function grows.
- Act as an escalation point for troubleshooting, bugs, and platform-specific blockers.
- Help develop the systems, processes, and ways of working required to build a scalable paid media team.
Requirements - What we’re looking for:
We think the right candidate will tick most of the following boxes:
- Have a minimum of 5 years’ experience in paid social or paid media, ideally within an agency environment.
- Strong hands-on experience with Meta Ads Manager, TikTok Ads, Google Ads, and LinkedIn Ads.
- Experience managing both B2C and B2B paid media campaigns.
- Confident developing paid media strategy while remaining hands-on with campaign execution and optimisation.
- Experience using influencer or creator content for paid performance campaigns.
- Have previous experience managing or mentoring a team.
- Strong commercial understanding, including experience working with budgets, profitability, forecasting, and performance targets.
- Excellent analytical and problem-solving skills, with the ability to turn campaign data into clear actions.
- Strong understanding of attribution, tracking, pixels, analytics, and campaign measurement.
- Comfortable working independently and taking ownership in a fast-paced, high-growth environment.
- Operationally minded, with an understanding of campaign safeguards and how to protect performance outside standard working days.
- Strong communication skills and confidence explaining paid media strategy, campaign setup, and optimisation decisions to internal and client-facing stakeholders.
- Forward-thinking and proactive, with an interest in using AI, automation, and technology to improve workflows, campaign management, and operational efficiency.
Work Schedule
As the client is UK-based, you will be required to work to UK working hours:
- Monday to Friday
- UK daytime working hours
Pay & Benefits - What we offer:
- Monthly salary: R25,000 - R30,000
- Fully remote role
- Opportunity to build and lead a paid media function from the ground up.
- Hands-on exposure to an exciting portfolio of global brands and influencer marketing campaigns.
- Opportunity to work closely with senior leadership and play a meaningful role in the company’s growth.
- A fast-paced, entrepreneurial environment where proactive ideas and ownership are encouraged.
- Opportunity to develop and grow a future paid media team.