Social Media Manager

Social Media Manager Location: Fully Remote — South Africa Working Hours: UK business hours Experience Level: 2–4 years About the Role Outsource Ability is recruiting on behalf of one of our clients, a hospitality marketing consultancy, for an experienced Social Media Manager. The successful candidate will manage the consultancy's organic social-media presence across Instagram, TikTok and LinkedIn. This role combines high-volume content creation and publishing with community management and lead conversion. You will be responsible for engaging prospective clients, improving automated messaging and turning social-media conversations into booked calls. Key Responsibilities Content Creation and Publishing - Create and publish five feed posts per week on each of the following platforms: - Instagram - TikTok - LinkedIn - Create and publish five Instagram Stories per day, five days per week. - Produce the graphics, short-form videos and other creative assets required for social-media content. - Write platform-appropriate captions, hooks and calls to action. - Adapt content formats and messaging to suit the audience and conventions of each platform. - Maintain a consistent content calendar and publishing schedule. - Ensure all content reflects the consultancy's brand, services and marketing objectives. - Monitor content performance and recommend improvements based on engagement and lead-generation results. Community and Direct-Message Management - Monitor and respond promptly and professionally to comments and direct messages. - Engage prospective clients in a way that reflects the consultancy's tone and brand. - Qualify inbound leads through social-media conversations. - Guide suitable prospects towards booking a call with the consultancy owner. - Follow up with engaged leads who have not yet booked. - Maintain an organised record of active conversations and follow-up requirements. Automated Messaging and Lead Conversion - Review the consultancy's existing automated messages and direct-message sequences. - Improve messaging, conversation flows and calls to action to increase conversions. - Ensure automated and manual messages provide a consistent prospective-client experience. - Identify where leads are disengaging and recommend practical improvements. - Monitor whether automated conversations are generating qualified enquiries and booked calls. Meta Advertising — Advantageous - Support or advise on Meta advertising where required. - Coordinate with the consultancy's existing Meta Ads provider so paid campaigns and organic content are aligned. - Meta Ads experience is advantageous but not essential , as paid advertising is currently managed separately. Key Requirements and Experience - Two to four years of experience in social-media management or a closely related role. - Demonstrable experience managing Instagram, TikTok and LinkedIn business accounts. - Proven ability to produce and manage a high volume of social-media content. - Essential graphic-design experience, with the ability to create professional social-media assets. - Essential video-editing experience, particularly for short-form content such as TikToks and Reels. - Strong copywriting skills and the ability to adapt messaging across different platforms. - Experience managing direct messages and online communities. - A commercial approach to social media, with the ability to qualify leads and convert conversations into booked calls. - Experience reviewing or improving automated messages, lead-nurture sequences or social-media automations. - Strong organisational and time-management skills. - Ability to work independently and maintain a demanding publishing schedule. - Clear written communication and a professional approach to prospective clients. - Hospitality, hotels, travel, accommodation or hospitality-marketing experience is preferred. - Meta Ads experience is advantageous but not essential. - Availability to work UK business hours. Mandatory Remote-Work Equipment Requirements Because this is a fully remote role, candidates must have: - Their own modern, reliable laptop or PC capable of supporting graphic-design, video-editing and communication tools. - A stable, reliable internet connection suitable for uploading media and participating in video calls. - A backup power solution, such as a UPS, inverter, generator or portable power station, to maintain productivity during load shedding or power outages. - A professional headset with a clear or noise-cancelling microphone.