Paid Media Manager | Search. Social. Programmatic

🏢 Company Type: Full-Service Media Agency

📍 Location: Melbourne

🏠 Work Model: Hybrid, 3 days in the office / 2 days WFH

📈 Channels: Paid Search, Paid Social, Programmatic & ATL Media

🎯 Client Portfolio: Retail, Financial Services, Telecommunications & Entertainment

🌟 The Opportunity

Looking to take the next step in your career as a Paid Media Manager, working across Paid Search, Paid Social and Programmatic Media within a full-service media agency?

Join an established agency working with leading Australian and global brands, where you'll take ownership of digital campaign strategy, activation and optimisation across all three channels. You'll work alongside experienced digital specialists and collaborate with the agency's broader media teams to deliver effective, integrated campaigns.

This is an opportunity to combine hands-on platform expertise with strategic thinking, client leadership and performance optimisation while progressing towards senior media leadership roles.

🚀 What You'll Be Doing

Campaign Activation, Management & Optimisation

• Lead Paid Search campaigns across Google Ads, Microsoft Advertising and Search Ads 360 (SA360), managing keyword strategy, bidding, budgets and performance optimisation.
• Manage Paid Social campaigns across Meta Ads Manager, TikTok Ads Manager and LinkedIn Campaign Manager, including audience targeting, creative testing, campaign structures and budget optimisation.
• Oversee Programmatic campaigns across Display & Video 360 (DV360) and The Trade Desk, covering display, video, CTV and digital audio, including audience targeting, inventory selection, bidding and optimisation.

Integrated Media Strategy & Performance

• Develop integrated Paid Search, Paid Social and Programmatic strategies, aligning channel selection, audience targeting and budget allocation with client objectives.
• Improve campaign effectiveness through audience insights, creative testing, bidding strategies, cross-channel budget allocation and ongoing performance optimisation.
• Monitor campaign performance, budgets and delivery against agreed KPIs, identifying opportunities to improve media efficiency and maximise client results.

Reporting, Analytics & Insights

• Lead cross-channel performance reporting using Google Analytics 4 (GA4), Campaign Manager 360 (CM360) and Looker Studio to evaluate campaign effectiveness.
• Analyse performance metrics, including CPA, CPC, CTR, ROAS, CPM, reach and conversions, using platform reporting, conversion tracking and attribution insights.
• Translate campaign data into actionable insights and strategic recommendations, demonstrating how Paid Search, Paid Social and Programmatic contribute to overall client objectives.

Client & Team Leadership

• Act as a key client contact, leading campaign updates, performance discussions and presenting strategic recommendations across all three digital channels.
• Collaborate with internal strategy, creative, account service and broader media teams to ensure digital campaigns align with client objectives and wider media activity.
• Mentor junior team members through technical guidance, campaign reviews and platform training across Google Ads, Meta Ads Manager, DV360 and other advertising technologies.

🔍 What We're Looking For

Technical & Platform Expertise

• 3-5+ years of hands-on experience across Paid Search, Paid Social and Programmatic Media, ideally within a full-service media agency.
• Strong expertise across Google Ads, Microsoft Advertising, Meta Ads Manager and programmatic DSPs such as DV360 or The Trade Desk. Experience with SA360, TikTok Ads Manager or LinkedIn Campaign Manager is highly regarded.
• Proven ability to independently plan, activate and optimise campaigns across all three channels, including targeting, bidding, budget management and performance improvements.
• Strong understanding of conversion tracking, attribution and reporting, with experience using GA4, CM360, Google Tag Manager (GTM), Looker Studio or similar technologies.

Digital Media & Strategic Skills

• Experience developing integrated Paid Search, Paid Social and Programmatic strategies, aligning channel selection, audience targeting and budget allocation with client objectives.
• Strong understanding of digital media planning, audience segmentation, campaign measurement and cross-channel performance optimisation.
• Ability to interpret campaign performance data, identify optimisation opportunities and translate insights into strategic recommendations.
• Experience collaborating with internal strategy, creative, account service and broader media teams to support integrated campaign delivery.

Client Management & Leadership Skills

• Experience managing client relationships, leading performance discussions and presenting campaign insights and recommendations.
• Strong analytical and problem-solving skills, with the ability to translate complex data into actionable improvements.
• Excellent organisational skills, attention to detail and the ability to manage multiple campaigns, priorities and client deadlines.
• A collaborative approach, with the confidence to mentor junior team members, contribute to strategic discussions and work across internal teams.

🎁 What You Get in Return

Career & Development

• Ownership of Paid Search, Paid Social and Programmatic campaigns across leading Australian and global brands.
• Opportunity to develop your strategic, technical and client leadership capabilities within an established full-service media agency.
• Industry training and certifications across Google Ads, Google Marketing Platform, Meta Blueprint, DV360 and The Trade Desk.
• Clear progression pathway towards Senior Paid Media Manager, Performance Director and broader digital media leadership roles.

Culture & Lifestyle

• Hybrid working with 3 days in the office and 2 days WFH.
• Competitive salary package with an annual performance-based bonus.
• Free gym membership and a complimentary public transport card.
• Additional wellbeing days off, plus a paid day off on your birthday.
• Collaborative Melbourne team with regular social events and team activities.

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Note: If you have hands-on experience in at least two of the three channels (Paid Search, Paid Social or Programmatic), we'd love to hear from you!