Paid Media & Performance Marketing Lead

Job Description This is a remote position. Are you someone who takes ownership of performance, communicates clearly with clients, and enjoys solving complex marketing problems? Woww is looking for a performance-driven Paid Media professional to take ownership of a portfolio of established client accounts and drive measurable results. We are a performance-driven digital agency helping businesses start , grow and thrive online . Our team works across paid media, SEO, design , and web development to deliver meaningful commercial results for clients around the world trust. We build that trust through clear thinking, honest communication, and consistent follow-through. This creates an environment where our team can succeed and truly enjoy the work they do. We are looking for a Performance Marketing Lead who will take ownership of a portfolio of established client accounts and drive measurable results through thoughtful strategy, strong optimisation, and clear communication. You will be trusted to manage campaigns end-to-end, build strong client relationships, and make performance decisions that directly influence client success and account growth. MAIN OUTCOMES Success in this role will be measured by: Strong and consistent performance across paid media campaigns. Clear alignment between campaign strategy and client business goals. Positive client relationships built on trust, transparency, and results. Effective management of campaign budgets and performance pacing. Clear reporting and insights that support informed client decisions. Early identification of risks and proactive optimisation of campaigns. KEY RESPONSIBILITIES Account Ownership Own and manage 5–10 client accounts (fewer if accounts are larger in scale). Maintain and improve performance on existing accounts with meaningful spend and defined KPIs. Take on new clients and establish effective campaign structures and strategies. Campaign Strategy & Execution Plan, execute, and optimise campaigns across paid media channels. Translate client goals into practical, results-driven campaign strategies. Manage monthly ad spend of approximately R500k across your portfolio. Performance Monitoring & Optimisation Monitor campaign pacing, performance, and profitability. Identify risks early and proactively solve problems before escalation is required. Continuously optimise campaigns to improve performance and ROI. Client Communication Communicate directly with clients and build trust through clarity and results. Deliver clear reporting and insights that guide business decisions. Maintain strong working relationships with client stakeholders. Cross-Team Collaboration Collaborate with SEO, design, web, and analytics teams to deliver integrated outcomes. Requirements Education Relevant 3-year undergraduate degree Experience 3–8 years’ experience in performance marketing or paid media Experience managing multiple client accounts and budgets Strong analytical and campaign optimisation skills Platforms & Tools You must be confident working with: Google Ads (Search, Display, Performance Max) GA4 and analytics interpretation Tagging and tracking fundamentals Meta Ads (advanced setup and optimisation) Google Merchant Centre (for ecommerce accounts) LinkedIn Ads Benefits As you prove capability in the role, you will have opportunities to: Take ownership of larger and more strategic accounts Contribute to refining our paid media playbooks. Mentor junior team members Help shape how performance marketing evolves within the business We offer: Competitive salary aligned with experience Performance-based incentives linked to revenue and impact Exposure to international clients and complex campaigns A collaborative environment where ownership and initiative are valued Long-term career growth within a high-performing digital team