Paid Media & Performance Marketing Specialist (Meta, Google & Amazon) – California Sports Brand

***Required*** You must DM Supacaz Linkedin page as to why you are the ideal candidate for the job and include your connection to sport, whether it be as a fan or as a participant. If you are applying as graphic designer, photographer, or videographer you must include a link to your portfolio (no google drive). Only these applications will be considered. We only check the Supacaz Linkedin inbox and do not check any other applications. ***Required***

Company Description Supacaz is a leading high-performance cycling brand known for fusing advanced technology, bold design, and distinctive style across accessories, apparel, tools, and shoes. Since its founding in 2012, the company has steadily expanded, with sales often doubling or tripling year over year, reflecting strong market demand and trend-setting products. Supacaz is recognized as a market share and design leader that continually drives innovation and aesthetic trends in the cycling industry. The company values self-motivated team members who take pride in their work and share a passion for cycling. With offices in California, Taipei, and Tokyo, Supacaz offers opportunities to collaborate within a global, growth-focused organization.

Role Description The Paid Media & Performance Marketing Specialist (Meta, Google & Amazon) will manage and optimize digital advertising campaigns to drive awareness, traffic, and revenue for Supacaz’s California sports brand. This full-time remote role includes planning and executing paid media strategies across Meta (Facebook/Instagram), Google Ads (Search, Display, YouTube), and Amazon Advertising, with a strong focus on performance metrics and ROI. Day-to-day responsibilities involve media planning, audience targeting, keyword research, creative briefing, campaign setup, ongoing optimization, A/B testing, and performance reporting. The specialist will collaborate with marketing, eCommerce, and creative teams to align campaigns with brand goals, seasonal product launches, and promotional activities. The role also requires staying current with platform updates, best practices, and industry trends in cycling and sports marketing to continually enhance campaign performance.

Qualifications

• Media planning and paid media skills, including experience managing campaigns across Meta, Google, and Amazon Advertising.
• Marketing and new media skills to develop integrated digital strategies that support brand growth and eCommerce performance.
• Strong research skills to analyze audiences, competitors, keywords, and market trends in the cycling and sports sectors.
• Effective communication skills for collaborating with cross-functional teams and presenting campaign insights and recommendations.
• Proficiency with analytics and advertising tools (e.g., Google Analytics, Meta Ads Manager, Google Ads, Amazon Seller/Vendor tools).
• Demonstrated ability to interpret data, optimize campaigns based on KPIs, and manage budgets with a focus on ROI.
• Experience in performance marketing for consumer products or sporting goods is highly beneficial; cycling industry interest or experience is a plus.
• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
• Ability to work independently in a remote environment, manage multiple campaigns simultaneously, and meet deadlines.