Paid Media & Performance Marketing Specialist – UK & Ireland

Help us shape the future of digital healthcare! 🚀

At Top Doctors Group, we're on a mission to transform the way people access healthcare. Through technology, we connect patients, healthcare professionals and clinics, making healthcare more accessible, efficient and human.

Operating across 10 countries, we develop innovative digital solutions that empower thousands of healthcare professionals to grow their practices and help millions of people find the care they need.

We believe technology makes the greatest impact when it puts people first. That's why we're continuing to grow and looking for talented people who want to help us shape the future of digital healthcare in an international, innovative and fast-evolving environment.

💡 Why is this role exciting?

Because you won't just be managing campaigns. You'll play a key role in driving the growth of an international digital healthcare group across the UK and Ireland.

As our Paid Media & Performance Marketing Specialist, you'll develop and optimise strategies that connect patients with the healthcare professionals they need, while supporting our B2B lead generation and business growth objectives.

You'll have the freedom to bring new ideas to the table, experiment with different approaches and make data-driven decisions that deliver measurable results.

If you love combining analytics, creativity and commercial thinking, this could be the perfect opportunity for you!

🚀 What you'll be doing

• Plan, launch and optimise paid digital advertising campaigns across multiple channels, focusing on lead generation, customer acquisition and business growth.

• Monitor and analyse campaign performance, identifying opportunities to improve conversion rates, ROI and overall marketing efficiency.

• Track website traffic, user behaviour and conversions across the Group's different brands and digital platforms.

• Develop and manage Search Marketing strategies using Google Ads and Microsoft Ads, continuously improving campaign performance and Quality Scores.

• Create and optimise B2B lead generation campaigns, with a strong focus on Cost Per Lead (CPL), lead quality and conversion performance.

• Build targeted Paid Media strategies across different platforms to reach relevant audiences in the UK and Irish markets.

• Support the growth of our digital marketplace through acquisition strategies, performance optimisation and continuous testing.

• Turn data into actionable insights, preparing performance reports, sharing key learnings and recommending strategic improvements to stakeholders across the business.

• Collaborate with cross-functional teams to ensure marketing activities are aligned with commercial priorities and business objectives.

👀 We'd love to meet you if…

You're passionate about digital marketing, enjoy uncovering insights behind the numbers and get excited about turning great ideas into measurable business results.

You'll be a great fit if you bring:

• ✔ At least 2 years of hands-on experience in Performance Marketing or Paid Media, with a proven track record of managing and optimising digital campaigns.

• ✔ A degree in Marketing, Communications, Advertising or a related field, or equivalent relevant experience.

• ✔ Excellent command of English, both written and spoken, to communicate effectively with teams and stakeholders across our international business.

• ✔ Practical experience with Google Ads, Microsoft Ads and web analytics tools, such as Google Analytics 4 (GA4).

• ✔ Strong analytical skills and a results-driven mindset, with the ability to translate performance data into clear recommendations.

• ✔ Good organisational and project management skills, with the ability to manage multiple campaigns and priorities.

• ✔ A proactive, creative and collaborative approach, with the confidence to challenge ideas and suggest new opportunities.

• ✔ An understanding of performance marketing metrics, including CPL, CPA, conversion rates and ROAS.

➕ Even better if you have:

• Previous experience in Digital Health, HealthTech, SaaS or digital marketplaces.

• Experience managing campaigns targeting UK and/or Irish audiences.

💙 What you'll find at Top Doctors Group

We believe that great results start with great people. That's why we're committed to creating an environment where you can grow, contribute and feel part of something meaningful.

• 📈Real opportunities for professional growth and career development.

• 💻 Hybrid working model.

• 🕑 Full-time working hours from Monday to Thursday, 9:00 am to 6:30 pm, and Fridays from 9:00 am to 3:00 pm.

• 💰 Gross annual salary between €30,000 and €35,000.

• 🎂 A day off on your birthday.

• 💱 Flexible compensation and employee benefits.

• 🏥 Healthcare discounts.

• 🌎 An international, dynamic and collaborative environment.

• 👥 Leaders who prioritise support, autonomy and people's development.

• 🥳 A team to learn, grow and enjoy the journey with.

🌱 Diversity, Equity & Inclusion

At Top Doctors Group, we believe that different backgrounds, experiences and perspectives make our teams stronger and help us build better solutions.

We're committed to fostering a diverse, inclusive and supportive workplace where everyone has equal opportunities to grow and succeed.

If you require any reasonable adjustments or additional support during the recruitment process, please let us know. We'll be happy to help.

🚀 Ready to make an impact?

If you've made it this far and feel excited about the opportunity, we'd love to hear from you!

We don't believe in perfect CVs or candidates who tick every single box. Beyond experience, we value curiosity, initiative, a willingness to learn and the drive to make a difference.

If you're looking for an international environment where performance marketing plays a strategic role in business growth, and where your work can help more people access high-quality healthcare, this could be your next career move.

Join Top Doctors Group and help us shape the future of digital healthcare. 💙