Paid Media & SEO Manager

Role: Paid Media & SEO Manager

Type: Hourly, 12-month contract (independent contractor)

Location: Remote, with availability during EST business hours

Hours: 10 to 25 hours per week depending on business needs. Launch calendar provided in advance for planning.

Who we are looking for

We are looking for a Paid Media & SEO Manager to run and optimize our paid advertising and search visibility across our programs, certificates, summits and live events. This is hands-on work: building and adjusting campaigns, managing keywords, improving SEO on our site and content, and reporting on what the spend is actually returning.

You’ll work closely with our Director of Marketing & Growth, who will set priorities and bring the programs to market. Together you’ll shape campaign strategy, and you’ll own execution, optimization and reporting. Your job is to make our ad spend and search presence measurably fill programs and events at a lower cost.

About The Embody Lab

The Embody Lab is the largest global online learning platform for body-based trauma therapies. We train practitioners around the world alongside leading faculty, including Dr. Bessel van der Kolk, Dr. Peter Levine, Dr. Scott Lyons and Dr. Arielle Schwartz. More than 100,000 wellness professionals across 37 countries have trained with us.

Our work spans live workshops, on-demand courses, cohort-based certificate programs, continuing education for clinicians, summits and a thriving membership community. We operate a direct-to-consumer business model with a growing membership subscription, and we are poised to expand as global demand for accessible mental health and wellness education keeps rising.

Our audience includes therapists, coaches, wellness professionals, clinicians and individuals seeking high quality somatic education for healing and personal growth. You do not need a background in somatics, but you should care about the mission and understand how to market thoughtfully in a space where trust matters.

What you'll do

Paid campaign management

• Develop full-funnel paid strategies, from awareness through enrollment, for certificates, courses, summits and events
• Build, launch and manage campaigns across Google (Search, Display, YouTube, Demand Gen, Performance Max) and Meta
• Test new channels such as LinkedIn, TikTok or Reddit, and recommend which platforms are worth a test budget
• Own keyword strategy for paid search, including match types, negatives, search terms and Quality Score
• Optimize targeting, bidding, budgets, placements and creative to lower CPA and grow enrollments and registrations
• Manage spend and pacing against monthly budgets, and reallocate proactively when something is under- or overperforming
• Develop prospecting, retargeting and lookalike audiences from site visitors, email lists and past purchasers, with appropriate consent and privacy safeguards
• Run A/B tests on audiences, creative, copy, landing pages and campaign types, and document what you learn
• Make sure conversion tracking is accurate across Google Ads, Meta and GA4, and troubleshoot discrepancies with internal teams or partners

SEO

• Own the SEO strategy to grow organic traffic and program enrollments
• Conduct keyword research to find high-intent, enrollment-focused search terms and content gaps
• Run competitor SEO analysis to uncover keyword and content opportunities
• Optimize program and landing pages, including titles, meta descriptions, headings, URLs, internal linking and alt text
• Recommend new content and landing pages to capture high-intent searches
• Identify technical issues (indexing, crawlability, broken links, redirects, duplicate content, structured data, mobile usability, page speed) and coordinate fixes with developers
• Make sure new launches and site updates follow SEO best practices from the start, and stay current on algorithm and AI-driven search changes

Reporting

• Report regularly on CPA, CPL, ROAS, conversion rates, organic traffic and revenue, with clear recommendations on where to invest next

Who we're looking for

• 6+ years of hands-on experience planning, managing, and optimizing paid media campaigns across multiple advertising platforms, with demonstrated success managing monthly budgets of $25,000+.
• Advanced proficiency in Google Ads, including Search, Display, YouTube, Demand Gen, and Performance Max, with experience in conversion tracking, audience signals, bidding strategies, and campaign optimization.
• Strong experience with Meta Ads Manager across Facebook and Instagram, including Advantage+ campaigns, Meta Pixel, Conversions API (CAPI), audience development, and retargeting strategies.
• Working knowledge of additional advertising platforms such as LinkedIn, TikTok, Pinterest, or Reddit, with the ability to evaluate and test new acquisition channels.
• Demonstrated ability to develop and execute full-funnel paid media strategies, from awareness and lead generation through conversion, purchase, and customer acquisition.
• Practical SEO experience, including keyword research, on-page optimization, technical SEO fundamentals, and performance analysis using Google Analytics 4 (GA4) and Google Search Console.
• Experience with conversion tracking, attribution, Google Tag Manager, and analytics tools, with the ability to troubleshoot tracking discrepancies and ensure reliable performance measurement.
• Strong analytical skills and experience reporting on key performance indicators, including CPA, CPL, ROAS, conversion rates, and revenue, with the ability to translate data into clear, actionable recommendations.
• Experience developing and executing A/B tests across creative, messaging, audiences, landing pages, and campaign structures to improve performance.
• Ability to independently manage campaign budgets, prioritize competing initiatives, identify performance issues, and proactively recommend improvements.

Nice to have

• Experience marketing online education, certifications or live events
• Familiarity with Kajabi, Shopify or similar course and commerce platforms
• Background in wellness, mental health, therapy or somatic fields, or genuine interest in them
• Experience with the ad policies and targeting restrictions for health and wellness advertising

Tools you'll work in

Google Ads, Meta Ads Manager, Google Analytics, Google Search Console, Google Workspace and Slack. We also use Kajabi and Shopify on the enrollment side, and a time tracking tool of your choosing that can export a categorized report.

How to apply

Please apply with a cover letter and include the following:

• Why this role interests you
• One example of a paid campaign or SEO project you ran, with the result you got
• How you optimize campaigns to increase conversions
• Your hourly rate and your weekly availability