Paid Media Specialist

Job Description This is a remote position. Our client is looking for a Paid Media Specialist to join their dynamic team in a fully remote, full-time capacity. They are a well-established player in the direct-to-consumer athletic and activewear apparel industry, having built a strong presence across major digital retail and social commerce platforms over recent years. The selected candidate will be responsible for the end-to-end planning, management, and scheduling of all digital marketing programs — from conceptual development and campaign build-out through media buying and final content publication across platforms, covering the full funnel from top to bottom. Lead the development and execution of comprehensive digital marketing plans, including landing pages, sign-up forms, customer data capture strategies, content marketing, video and image campaigns, compelling copy, and calls to action. Manage and optimize a seven-figure annual advertising budget, maintaining spending levels of no less than $350K per month, scaling up to approximately $1M per month during peak retail seasons. Plan, build, launch, track, and optimize large-scale paid advertising campaigns across Meta (Facebook, Instagram, WhatsApp), Google Ads (PPC/Search, PMAX, Shopping, YouTube, Demand Gen), TikTok (Shopping, GMV Max, Affiliates), Pinterest Shopping, X (Twitter) Shopping, Criteo, Bing, Yahoo, and affiliate marketing platforms. Manage catalog feeds across Google Merchant Center, TikTok Shopping, Pinterest Shopping, Shop App, and other relevant commerce channels. Drive top-of-funnel to bottom-of-funnel strategy encompassing traffic generation, prospecting, acquisition, and retargeting, with a focus on bid management and ROAS optimization supported by daily performance reporting. Set up, maintain, and optimize Google Analytics 4 (GA4) and Google Search Console, providing detailed reporting and platform audits. Manage pixel and tag implementation across all platforms via Google Tag Manager, including 1st party data mapping for media activation, audience segmentation, and attribution analysis using Triple Whale. Lead keyword research, competitive analysis, on-site and off-site SEO strategies, backlink development, and ongoing search engine optimization efforts. Craft compelling storylines, ad copy, subject lines, and CTAs; develop and optimize audience segments, lookalike audiences (LALs), and overarching campaign strategies that authentically communicate the brand's voice and video hook concepts. Collaborate cross-functionally with creative designers, video production teams, and web developers to produce and deploy marketing campaigns and assets, while establishing clear timelines and maintaining quality standards. Deliver consistent weekly, monthly, and quarterly performance reports across all marketing channels and KPIs, including lead conversion rates and ROAS/ROI. Monitor and manage performance across SEMrush, Triple Whale, and Google Search Console for research, auditing, and KPI tracking. Requirements A minimum of 10 years of hands-on experience in e-commerce marketing, paid and organic social media, digital advertising, and SEO/SEM/PPC. Demonstrated experience personally managing, publishing, and optimizing campaigns with a budget of no less than $350K per month within the last two years, including up to $1M per month during peak seasons. At least 3 years of recent experience in D2C consumer marketing with full-funnel optimization, ideally within the athletic or activewear apparel space. Proficiency across all major platforms: Meta, Google Ads, TikTok, Pinterest, X (Twitter), Criteo, Bing, Yahoo, YouTube, and affiliate networks. Strong command of GA4, Google Search Console, Google Tag Manager, SEMrush, Triple Whale, and Shopify Plus. Expertise in A/B and multivariate testing methodologies. Advanced proficiency in Microsoft Excel for large-scale data analysis using complex formulas. Solid understanding of pixel implementation, tracking URLs, and first- and third-party attribution. Familiarity with creative tools such as Adobe XD, Photoshop, Illustrator, and video production workflows. Strong analytical, quantitative, and problem-solving abilities with a data-driven mindset. Excellent written and verbal communication skills with the ability to influence stakeholders diplomatically. Highly organized, self-directed, and capable of managing multiple projects simultaneously with minimal supervision. Qualifications Bachelor's degree in Marketing or a related field. Google Analytics and Google Ads certifications required. Up to date with the latest trends in SEO, SEM, search engine algorithms, and AI tools including ChatGPT and Claude (Anthropic). Experience with UX/UI, web design principles, and creative production is a strong plus. Benefits Full-time, 100% remote position. Opportunity to manage one of the most robust digital marketing ecosystems in the D2C apparel space. Exposure to cutting-edge commerce platforms and emerging social shopping channels. Work within a high-performance team culture that values data, creativity, and innovation. Competitive compensation commensurate with experience.